Ukuze kuqinisekiswe ukuba ingeniso evela kwishishini ikhula rhoqo, kuyimfuneko ukusebenzisa ukuthengiswa okhethekileyo kushukumisa abathengi. Ewe, i-shishini ngalinye linempawu zalo, kodwa kukho "iiputi" eziphantse ziphantse zonke iifenisi zingazisebenzisa.
Imisebenzi yokuthengisa ukutsala abathengi
Okokuqala, kufuneka kuqondwe ukuba kuyimfuneko ukudala umfanekiso ocacileyo nokubonakalayo weenkampani yakho kubathengi bemveliso okanye inkonzo . Kuphela ukuba abathengi bekhumbula i-firm, baya kuba banaphakade. Ngaphandle koko, oku akuyi kwenzeka. Akuyimfuneko ukuxhasa ukwakhiwa kwesibhedlele okanye intandane, kodwa ayiyi kuba yinto engafanelekanga ukuba ithathe inxaxheba kwiziganeko ezahlukahlukeneyo zoncedo okanye iimarathoni. Isisombululo esilula sisisityebi esihle sokuthengisa ekutsaleni abathengi. Emva koko, abantu bathanda ukuziziva behle.
Qinisekisa ukuba ulungiselela iintlobo ezahlukahlukeneyo zamahhala. Oku kuya kunceda kungekudala ukukhangela inani elikhulu labathengi abatsha, kodwa lichaphazela ngokuqinisekileyo umfanekiso wombutho. Isiganeko sinokuzonwabisa okanye imfundo, kuxhomekeke kwishishini apho isebenza khona. Gxininisa kubaphulaphuli, kwaye yonke into iya kuvela.
Unako ukuqhuba ukuthengisa okulandelayo "ukutsala abathengi:
- izabelo;
- izaphulelo;
- yokuthengisa;
- kunika izipho;
- ukubonelela ngeenkonzo zamahhala xa uthengwa kwisamba esithile;
- Isaphulelo sokuheha abahlobo babo njengabaxumi.
Kakade ke, ungayikhohlwa malunga neemvelaphi ezahlukeneyo kunye neenkampani zenkampani. Kungcono, ukuba izipho ezinjalo azinjalo nje kumathoyizi, kodwa into encedo, umzekelo, ikhalenda yamagnetic yefriji okanye ipeni. Ngokuqhelekileyo umntu uza kubona i-logo yenkampani, ngokusemandleni ukuba uya kuyikhumbula kwaye ayisebenzise kwakhona.