Ngokuza kwezobuchwepheshe obuphezulu, ubuninzi beentlobo zangaphambili zophuhliso lwentengiso luvuliwe. Ngokukodwa abashishini abasebenzayo baye baqala ukujonga iindlela zokuthengisa i-Intanethi. E-US, le ngcamango yafunyanwa ngamanye amafemu aqinile kunye amancinci, kumazwe athetha isiRashiya imeko yoshishino yaqala ukuvavanya umthombo omtsha ngaphandle kokushiya ukukhangisa kwethelevishini nakwezentengiso eziqhelekileyo.
Ukuthengisa kwi-intanethi
Ukuqala ukukhushulwa kwe-intanethi kuyadingeka kwi-site yokubhalisa, ingaba isayithi okanye amaqela aseburhulumenteni kwiintanethi zentlalo. Ukuthengisa ngokufanelekileyo kwi-intanethi kusekelwe ekuhloliseni ngokukrakra kweemfuno, ukuqikelela kwindleko, iindlela zokuthengisa, ukuthengisa kunye ne-assortment. Ukuphendula ngeengxelo kuzo zonke iinkalo akulula, ngoko imfuno yeefemu ezizodwa ekukhuthazeni zikhula ngokukhawuleza.
Injongo yeNtengiso ye-Intanethi
Isiphumo esihle semilinganiselo esithathiweyo yindleko ezincinci ezibangelwa ukuhanjiswa, imveliso okanye inkonzo kufuneka ihambelane ngokufanelekileyo nokulindeleke kwabaxhasi. Isicwangciso sokuthengisa nge-Intanethi sisekelwe kwimbono efanayo, kodwa ngokungafani nendlela efanelekileyo, kufuneka ukuba ingxelo ingxelo kwaye yenza imizamo yokwandisa isayithi. Ngaphandle kwalokhu, kuya kuba yingxaki kumxhasi kunye nomenzi wokudibana.
Iingeniso kunye nokungalunganga kokuthengiswa kwe-intanethi
Isixhobo ngasinye sivavanywa ngokucokisekileyo kumacandelo ahlukeneyo ukuze sibone onke amanqanaba aqinileyo neengxaki. Ukuthengiswa kwe-intanethi akuthinteli inani leenzuzo ezivumela iinkampani ezincinane ukuba zizincede ngokukhawuleza, kwaye amafemu amakhulu anikwa amathuba okuqinisa izikhundla zabo. Iintsilelo zikhoyo, kwaye kufuneka ziqwalaselwe ukuze zenze isicwangciso esilungileyo sophuhliso.
Iinkonzo zeNtengiso ye-Intanethi:
- Inkcazo ecacileyo yemveliso;
- kuthengwa kwangoko;
- iindleko eziphantsi;
- ukusebenza okumangalisayo - malunga nama-40% wabasebenzisi basabela ngokuqinisekileyo kwi-Intanethi kwi-Intanethi, kwiphepha le-parameter lilingana no-15%, kumabonakude nakwizentengiso zangaphandle zikwinqanaba lika-8 no-5%;
- Ukuthotyelwa kokunxibelelana nomthengisi ukufumana ixesha eliphikisanayo;
- jonga nje iinkcukacha.
Ukuthengiswa kwe-Intanethi:
- isinamathiselo kwisantya soxhumano, ngeefilimu zokujonga eziphantsi kunye nezithombe eziphezulu ziya kuba yingxaki;
- akunakwenzeka ukuzama kwaye uhlolisise izinto;
- Imiba yokhuseleko ehambelana nedatha yomuntu wabathengi;
- ukhuphiswano olunzulu phakathi kwabo banqwenela ukunqoba iinjinjini zokukhangela;
- Iindwendwe eziqhelekileyo kwiintanethi zichaphazelekayo, amaqela asele awachaphazelekayo.
Phantse zonke iinkalo ezimbi ze-intengiso ye-intanethi zinciphisa ngokubaluleka kokubaluleka kwazo, ubugcisa buphuculwe, kwaye i-intanethi iya kwiindawo ezikude kakhulu. Ingatshintshi kuphela ukhuphiswano olunzima, ngokokuba indawo eziphakamileyo ekukhutshweni kweenjini zokukhangela kufuneka zilwe kanzima.
Iintlobo zeNtengiso ye-Intanethi
Kancinci, ukuthengiswa kwe-intanethi kuye kwaba yinto ekhethekileyo yomsebenzi, kuba akukho onke amacandelo okufundela angadluliselwa kwingingqi yolwazi. Ukufezekisa umphumo, kukho imfuneko yeziganeko, ngoko ukuthengiswa kweeprojekthi ze-intanethi kudinga ukusebenzisana kweengcali ezininzi. Iinkampani ezinamandla ezibandakanyeka kuloo msebenzi zichonga iqela labaqeqeshi kumthengi ngamnye. Umenzi omnye uya kuba yingxaki yokubonelela nge-Intanethi ngokubanzi, kunye nokusetyenziswa kwendlela enye ayiyi kunika umphumo.
SEO Internet Marketing
Xa uthengisa isicelo semveliso okanye inkonzo, umthengi kufuneka abone igama lenkampani kwiphepha lokuqala lokukhutshwa, ukuhanjiswa kwiphepha lesibini kunye namaphepha alandelayo anqabile kakhulu. Ngale ndlela, ukuthengiswa kwe-Intanethi ayijolise ekukhuthazeni iimveliso, abantu sele becinga ngeendlela zokuthenga. Ngako oko, kufuneka anikwe ithuba lokuya kweso siza kwaye abeke umyalelo.
Indlela yokuthengisa i-Intanethi ibonisa ukusebenza kwe-injini yokucwangcisa injini yamashishini amancinci naphakathi, kuba abantu abanomdla bafika kwisiza, kwaye intengo yomthengi omnye iya kuba yinzuzo. Ukuthengiswa kweenkonzo ze-intanethi zalolu hlobo kubandakanya ukuphononongwa nokukhethwa kwamagama abantu abayifaka kwibhokisi lokukhangela. Eyona nto ingalindelekanga yile ndlela ngexesha leenkqubo, ukuvela kwezikhundla eziphambili kunokulindelwa ngaphezu kweveki enye.
PR kwi-intanethi
Ingcamango yoLuntu lweNtlalontle kubandakanya ukudala izizathu zolwazi zokuvela kumajelo. Izixhobo zokuthengisa i-Intanethi ziquka olu buchule, kodwa iimpapasho ziya kwenziwa ngokusebenzisa iifayili. Oku kungenziwa ngeenguqulelo zekhompyutheni zamaphephandaba kunye namaphephancwadi asemthethweni, ii-portals ezinkulu okanye iiblogi ezithandwayo. Siyabulela ukuthandwa kweencwadi, kunokwenzeka ukwandisa ukuthandwa kwenkampani. Ukuthengiswa okunjalo kwe-intanethi kusetyenziswa kakhulu iinkampani ngamashishini ngenxa yeendleko eziphezulu.
UkuThengisa
Ngale hlobo lokukhuthazwa, ukuthengisa kunye nokukhangisa kuyahamba ngesandla. Injongo kukudala inkqubo ekhethekileyo apho iqabane lifumana umvuzo othile wokuheha abasebenzisi. Intlawulo ingenziwa ngamnye kumthengi omncinci, isivakashi sesayithi okanye umbhalisi. Olu hlobo lolwalamano luye lwaba yinkampani eyahlukileyo, apho iilers kunye neenkampani ezipheleleyo zikhululekile ukuqinisekisa ukukhuthazwa kwezibonelelo.
Ukukhangisa okuxhomekeke kuyo - ukuthengisa
Ezi ziintengiso ezibonakala kwiindawo ezahlukeneyo. Ukuthengiswa kwe-intanethi yolu hlobo kuncike kwiinjini zokukhangela ukurekhoda izibalo malunga neminqweno yomsebenzisi, aze amnike iimveliso okanye iinkonzo ezidibana nezicelo zakutshanje. Inzuzo yale ndlela yenkcazelo ngokuthe ngqo kubathengi abaye bafuna ulwazi lweemveliso kwaye baqwalasela ukukhethwa kokuthenga. Oku kukuvumela ukuba uhlawule kuphela abasebenzisi abaqakraza kwisibhengezo esinomdla kwaye bafudukela kwisiza.
I-Viral Marketing
Olu khetho luquka ukudala nokubekwa kwesicelo esilula, ividiyo okanye enye into eyenza ingqalelo eyongeziweyo yabaphulaphuli. I-Mediaevirus ikhethwa ngokukhawuleza ngabasebenzisi ngokwabo, ngenxa yoko, ulwazi lopapasho luhanjiswa ngaphandle kokubandakanyeka ngqo kwenkampani. Ukuthengiswa kwe-Viral, imizekelo yezinto ezifumaneka rhoqo kwiinkampani zangaphandle (OldSpice, Dove, Go Pro), inika umphumo wokukhawuleza, kodwa kukho ithuba lokufumana umphumo ongezantsi.
Ukuthengiswa kwe-intanethi kunye ne-SMM
Ukupapashwa kwiintanethi zentlalo kuyasebenza ukukhangela ingqalelo kwimveliso. Kule meko, kuyadingeka ukudala umxholo onomdla kubasebenzisi, ukwenzela ukuba banomnqweno wokwenza i-repost, oko kukuthi, ngokuzimeleyo bahambisa ulwazi abaluthandayo. Iziphakamiso ezinjalo zikhangeleka ngakumbi, njengoko zinika ubungqina obuninzi kubathengi abanokungaziboneli nje ukukhangisa, kodwa iingcebiso ezivela komnye umntu. Olu khetho lunceda ukhethe ngqo iisayithi ukuchaphazela abaphulaphuli abajoliswe kuyo.
Bonisa iintengiso
Ipapasho okanye i-banner advertising kwi-Intanethi ifumaneka kwiiinjongo zeenjongo zayo kukubunjwa kweekhonkco ezinxulumene phakathi kwenkampani kunye nenkonzo ecetywayo (impahla). Eli nyathelo linceda ukwenza uphawu olubonakalayo lubonakaliswe, ukwandisa ukunyaniseka kwabaphulaphuli kunye nokwenza umfanekiso okhangayo wenkampani. Isiphumo siyabonakala kuphela kwimeko yenani elikhulu lokubonakala. Iibhanki zibiza, ngoko ke amashishini amancinci awanako.
Ukuthengiswa kwe-Intanethi - Iincwadi
Ukuze ufumane impembelelo efunwayo, kufuneka ufune uncedo lwabaqeqeshi okanye ufike kufuphi nabo ngokufunda iincwadi ezilungileyo kwi-intanethi yokuthengisa.
- Strickiola, Spencer, Fikshin, Eng "SEO - ubugcisa bokukhuthazwa kwewebhusayithi . " Incwadi yesifundo ecacileyo, ichaza ngokucacileyo apho uqala khona. Ababhali bencwadi baqhutywa ziinkampani ezine ezinkulu, ngoko ke zonke iingcebiso zivavanywa kumava abo.
- USteve Krug "Indlela yokwenza isayithi ifaneleke. Ukukwazi ukusebenzisa ngendlela kaSteve Krug . " Incwadi iya kunceda ukujonga kwisibonelelo sakho ngokusebenzisa amehlo omthengi kwaye wenze kube mnandi ngakumbi.
- UDenis Kaplunov "Unomxholo, ukuthengiswa kunye neerandi kunye ne-roll. I-muse muse-museum yabathengi abathunayo kwi-intanethi . " Ichaza ubuqili bokubambisana, okuyimfuneko yokunikezelwa kweempahla eziphezulu.
- UDamir Khalilov "Ukuthengiswa kwiintanethi zentlalo" . Uya kunceda uqonde indlela yokusebenza kunye namaqela kwintanethi yezonxibelelwano , uthetha ngeengxaki zokukhuthaza. Umbhali uncoma ukusebenzisa indlela epheleleyo, kubandakanya ukuthengiswa kwentsholongwane.
- V. Smirnov "Iintengiso ezixhasayo. Indlela yokukhawulela abathengi ngeYandex.Direct . Apha uqonda iingxaki zokusebenzisa le sixhobo. Akukho zikhokelo zobuchwepheshe, imibuzo yokuhlanganiswa okuchanekileyo kwintengiso yeemeko iqwalaselwa.