Uhlalutyo lwe-SWOT yindlela echanekileyo kunye nefanelekileyo yokwenza ucwangciso

Uhlalutyo lwe-SWOT lubizwa ngokuba yindlela yokwenza ucwangciso olucwangcisiweyo, oluchaza izinto zomoya wangaphandle nolwangaphakathi lwabaphenduliweyo, lunokunceda ukwenza ukuqonda okucacileyo kweemeko zokusebenza. Isiphumo sesifundo sinika ithuba lokwenza izigqibo ezifanelekileyo. Uhlalutyo olunjalo lwaluxabiswa kakhulu ngabaphathi nabathengisi.

Uhlalutyo lwe-SWOT - yintoni na?

Ukuqhuba uhlalutyo olunjalo, ulwazi olubanzi okanye uqeqesho oluthile aludingeki, ukuba ingcali inolwazi malunga nento, ilula ngokulula ietafile ezifunekayo. Uhlalutyo lwe-SWOT yindlela yokuhlola imeko, esekelwe kwisifundo kwizikhundla ezine:

• Amandla anamandla;
• Ubuthathaka - ubuthathaka;
• Amathuba - amathuba;
• Ukusongelwa kuyisongelo.

Amandla kunye nobuthathaka - idatha ngexesha lokufunda. Kwaye mathuba kunye nosongelo asele ziimeko zangaphandle, ezingenakwenzeka ukuba zenzeke, konke kuxhomekeke kwisigqibo esithathwe. Isiqalo sokuqala esinjalo sisetyenziswe ngososayensi uKenneth Andrews kwingqungquthela yorhwebo eHarvard, ngenjongo yokuphanda ukuguqulwa kwezenzo zenkampani. Kwenzeke phakathi kwekhulu leminyaka elidlulileyo, isicwangciso sasetyenziswa kwisangqa esincinci, kwaye nanamhlanje umphathi ngamnye unokusebenzisa indlela ye-SWOT.

Uhlalutyo lwe-SWOT?

Ngokwenza oko, imigaqo-nkqubo yokuhlalutya kwe-SWOT isetyenziswa:

1. Indlela yokusebenza.
2. Ukuhlaziywa ngokubanzi.
3. Dynamic. Zonke iissystem zifundiswa ekuphuhlisweni.
4. Ukuqhathaniswa.
5. Ukuqwalasela iimpawu zento.

Iinjongo zohlalutyo lwe-SWOT yinkcazo yamacandelo ahlukeneyo, okubhekwa njengeemeko zangaphakathi. Iinzuzo zale ndlela:

1. Unceda ukubala okwenene kunye namandla okunokwenzeka;
2. Uhlalutya amaphupha abuthathaka, ufuna iindlela zokuphucula.
3. Fumana ukuba kutheni inzuzo kakhulu ukuyisebenzisa.
4. Uchonga izisongelo ezibalulekileyo kunye nokwakha ukukhusela okulungileyo.
5. Inquma izizathu zomsebenzi osebenzayo kwimarike.

Iingxaki zokuhlalutya kwe-SWOT

Indlela yokuhlalutya kwe-SWOT ayiqukethe izicwangciso okanye iimpendulo kumbuzo obhaliweyo, abahlalutyi sele bebandakanyeke kule nto. Ukungalunganga kweli ndlela kungaphantsi kwee-pluses, kodwa kufuneka baqwalaselwe:

1. Iziphumo zixhomekeke kumgangatho kunye nenani leenkcukacha ezingenakuhlala ziqinisekiswa ngokupheleleyo.
2. Xa udala ietafile, iimpazamo zekhompyutheni azifakiwe: ukulahlekelwa kwezinto ezixabisekileyo, ukulinganiswa okungekho kakuhle kwee-coefficients.

Indlela yokwenza uhlalutyo lwe-SWOT?

Indlela yokwenza uhlalutyo lwe-SWOT? Iskimu sezenzo solu hlobo:

1. Ukuchonga indawo apho uphando luya kwenziwa khona.
2. Kucacile ngokucacileyo onke amanqaku, ukwabelana ngamandla kunye namathuba.
3. Musa ukuthembela kuphela kwimbono yakho, izigqibo mazibe nenjongo.
4. Ukutsala abantu abaninzi ukuba basebenze ukuze benze isampula enkulu. Kwakhiwa kwakhona uhlalutyo lwe-SWOT lweshishini.
5. Sebenzisa ulwimi oluchanekileyo olungabonakalisi inkcazo, kodwa izenzo.

Uhlalutyo lwe-SWOT - umzekelo

Ngokusekelwe kuhlalutyo lwe-SWOT, isiphelo senziwe, njengokuba kwixesha elizayo umbutho kufuneka ukuphuhliswa kwezorhwebo. Iingcebiso zinikezelwa ngokutsha kwamashishini ngamacandelo. Ezi zinto ziba sisiseko sokudala izicwangciso zorhwebo kunye nezentengiso, iziphakamiso, eziza kuhlolwa kwaye zigqitywe kwikamva. Uhlalutyo lwe-SWOT luquka ukufundisisa onke amaqela, kwaye uvavanye kwiiparitha ezifanayo:

• iimpawu zesibonelelo;
• amava abasebenzi;
• abasebenzi kunye nolawulo lweenkqubo zoshishino;
• ukungeniswa kwemali;
• intengiso efanelekileyo;
• ingcinga yomgaqo-nkqubo wokuthengisa;
• iindleko zokuvelisa.

Indlela yokwenza uhlalutyo lwe-SWOT - zama ukuphula inkqubo kumanyathelo:

1. Ukufunda kwendalo . Umbuzo oyintloko: zeziphi izinto ezichaphazela ishishini?
2. Uhlalutyo lwendalo . Uchungechunge lwemibuzo kufuneka lujoliswe ekuboneni izinsongelo nezingozi.
3. Matrix . Ulwazi oluqokelelweyo luqokelelwe ngamacala amane.
4. Isicwangciso seSOTOT . Amaphuzu okubambisana kwamanani ayabalwa, isicwangciso esibalulekileyo sakhiwe kubo.

Uhlalutyo lwe-SWOT - ubukhulu becala

Indlela yokwenza uhlalutyo lwe-SWOT kuphuhliswe ngokuqwalasela yonke into echongiweyo ekufuneka idibene neqhinga eliphuhlisiweyo. Ukusebenzisa iziphumo kunenzuzo ekuphuhliseni inkampani, kunye nokuthengiswa ngempumelelo, kunye nokukhuthazwa. Indlela efanelekileyo kakhulu, namhlanje ininzi yabaphathi beefemu ezinkulu zizalisekisa ezo nkqubela. Uhlalutyo lwe-SWOT kufuneka lunike iimpendulo ezipheleleyo kule mibuzo:

1. Ngaba inkampani inezikhundla ezinamandla?
2. Uphuhliso olunokwenzeka?
3. Amaphuzu asweleyo adinga ukulungiswa?
4. Amakhono aluncedo?
5. Izinguqu zangaphandle ezikunceda ukufezekisa iinjongo ?