Imbali yelwimi yeLacoste ibuyele kude kwi-1926, xa umdlali we-tennis owaziwayo waseFransi uRene Lacoste ngokwakhe wenza ihembe ngeemikhono ezimfutshane. Ikhati yenziwe ngeentsimbi, kwaye kwakulungele ukudlala ithenti ebudeni behlobo. Ngelo xesha, bekuyimidlalo yokuqala yokuveliswa kwemidlalo esebenzayo. Yintoni ephawulekayo, ngoko eFransi ngemfashini yayingumikhankaso kuphela ngemikhono emide, kwaye imodeli entsha yeshati engenamikhono yayihluke kakhulu kwiingubo zemveli zesiFrentshi.
Namhlanje, uphawu lweLacoste lungenye yeemveliso ezidume kakhulu zezemidlalo zanamhlanje. Izambatho zowesifazane iLacoste inikezelwa kumazwe angaphezu kwe-110 emhlabeni jikelele. Omnye unokuthi ngokuqinisekileyo ukuba izikhwama zezemidlalo ezivela kwi-brand ye-Italiya yeLacoste zibukeka ngokutsha kwindlela yokuphila esebenzayo. Indwangu yekhwalithi ephakamileyo yodwa i-100% i-cotton, kwaye ayinobungozi obuyingozi. Ukongezelela, i-fabric does not crumb at all, kwaye uziva ukhululekile kuyo, nangaliphi na ixesha lonyaka. Ingwenya eluhlaza eguqwayo yimbophu yokuthengisa imfashini. Kuba yiyiphi umenzi oyiFrench ongumdumi kunye nomdlali we-tennis uRene Lacoste wayebizwa ngokuthi "ingwenya".
Womenswear Lacoste
Iqoqo yokuqala yee-T-shirts zabesifazane uLakost wabonakala kwiminyaka engamashumi asibhozo edlulileyo, kwi-1933 ekude. Ukuqokelela kwaye kwahluzwa ngamanqaku afanelekileyo emfutshane kunye namakhati angenamikhono. Kakade ngelo xesha, kwimikhiqizo ekhutshiwe kwakukho umfanekiso ocijiweyo weengwenya eluhlaza. Ngokuhamba kwexesha, uphawu lwezemidlalo luya kwandisa ulwahlulo lwayo, uqalise imigca emitsha engaqhelekanga kunye nemfashini, iiglasi, iamehlo kunye neengqayikazi zeLacoste. Kwaye ekupheleni kwekhulu leminyaka elidlulileyo, uphawu lwaba luhlobo lwesimboli kwimidlalo yezemidlalo.
Okwangoku, iimveliso zeLacoste kubasetyhini zidumileyo kungekhona nje kuphela ekuvelweni kwazo kwangaphambili, kodwa nangenxa yobungqina babo obuyimpawu. Iibhatyi zeLacoste zowesifazane zibukeka zibe zintsha ixesha elide, ngaphandle kokuba zikhululekile kwaye zisebenzisekile, kwaye zingaphantsi kweenguqu zemoya. Abaqulunqi abanomdla uLakost bazama rhoqo ukuvelisa imodeli emitsha kwaye bafezekileyo kwaye basebenzisana nophuhliso lweekhnoloji ezithuthukisiwe kuzo zonke iimveliso zentengiso.
Ukususela ngo-2001 uChristopher Lamer waba ngumlawuli oyiNtloko ye-brand brand. Kwaye emva kokuba iingcambu zenkampani zedluliselwe ezandleni zakhe ukuba i-Lacoste yeeshini zabesifazane zaqala ukuhlukeka kwisitayela esifanelekileyo kunye nobuhle, nangona iimodi zanamhlanje zeLostost zisalokhu zisebenza kwaye zilungele. Emva koko, imidlalo yezemidlalo yabasetyhini iLacoste yindlela efanelekileyo yezemidlalo kunye neesokisi ebomini bemihla ngemihla. Iqoqo lezibuko kunye neamehlo ezivela kwi-brand eyaziwayo ziya kukunceda udale isakhelo sakho esiyingqayizivele kunye nesinye.
Ukuqokelela iingubo zeLacoste entwasahlobo nehlobo e-2013
Ngomhla ka-2013, i-brand Lacoste inikezela imizekelo eyenziwa kwisitayela samanje. Kwakhona, abadlali bezemidlalo nabasemagqabini befestile baya kuvuyela uluhlu lweentlobo eziphathekayo eziphathekayo zeengubo zabasetyhini. Kwiqoqo lehlobo lasehlotyeni laliquka iifutshane ezimfutshane, ii-T-shirts ezinkulu, ii-blazers kunye neekshirts polo. Iingubo zeqoqo elitsha zenziwe kuphela ngezinto eziphezulu zezinto eziphathekayo, ukugcina izithethe ezona zihambelanayo kwiimpawu zentengiso. Kwimibala efanayo yombala, amaninzi amhlophe, amathoni abomvu kunye nee-orange aphezulu. Iimidlalo ezivela eLacoste - ziyenzeka, ubuhle kunye nekhethelo ekhethekileyo!
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