Yiyiphi intsimbi yokuthengisa - izigaba kunye nemizekelo

Kukho izixhobo ezininzi ezahlukileyo ezisetyenziselwa ukwandisa iintengiso kwaye zenze ukuba ishishini lizuze . Phakathi kwezona zinto zifikeleleke kwaye zilula ukuyisebenzisa yi-funnel yokuthengisa, eneenzuzo ezininzi.

Intengiso yokuthengisa - yintoni na?

Umgaqo obonisa ukuhanjiswa kwabathengi kuzo zonke izigaba zengxoxo, ukusuka ekuqhelaneni kunye nokugqiba ngokuthenga, kuthiwa yi-funnel yokuthengisa. Ingcamango enjalo yacetyiswa ngowe-1898 ngummeli waseMelika, E. Lewis, ukuchaza nokuhlalutya i-psychology yokusetyenziswa. I-funnel yokuthengisa isixhobo esinokusetyenziswa kwiindawo ezahlukeneyo zorhwebo, kwivenkile ye-intanethi ukuya kumanethiwekhi amaninzi.

Ukuthengiswa kweeNdawo zokuThengisa

Ukuvavanya ukuthengiswa kwe-intanethi ngokukhawuleza kwaye ngaphandle kokusebenzisa inkqubo ehlaziyiweyo ye-analytics, unako ukubala idatha efunekayo usebenzisa i-funnel yangemuva. Ngokunceda, unokuqonda ukuba yonke into isebenza ngokuqhelekileyo okanye ayikho.

1. Indlela yokuthengisa yokuthengisa ithetha ukuphuhliswa kwesicwangciso senyanga (bona umfanekiso).
2. Ukulawula indawo zempembelelo, kufuneka uvelise ininzi yezithuthi kwiphepha lokufika. Ukwenza oku, sebenzisa: ukubuyisela kwakhona amathuluzi kunye nokuhlaziya amatyala, ukwandisa uhlahlo lwabiwo-mali kunye neendleko ngokukhafaza, ukwandisa abaphulaphuli ekujoliswe kuyo kwaye ungeze amathuluzi amathengiso amatsha.
3. Sijonge i-funnel yokuthengisa: inani lokuchofoza - 1000, ukuguqulwa - 10%, ukukhokela-100, ukuguqulwa kokukhokela ekuthengiseni - 5% kunye nenani lokuthengisa-5. Ngenxa yoko sinokugqiba ukuba ukuphumeza isicwangciso kuya kufuneka ukuba kuphindwe kabini izikhombisi.
4. Indlela elula yokwenza oku kukusebenzisa umthetho wamanani amaninzi, ukwandisa izikripthi kunye ne-algorithms.
5. Inyathelo # 2 - kufuneka ukwandise inani leenqununu, kwaye amanani okuthengisa ayanakunyuswa. Emva koko, kuqukunjelwa ukuba inani lezityalo ezikhulayo alinelanga, kwaye ezinye iindwendwe ezi-800 kufuneka zongezwe. Isiphumo singabonwa esithombeni - Isinyathelo # 3.

Iintengiso zentengo - izigaba

Ekuqaleni, umgaqo owenziwe wawuquka amanyathelo amane kuphela, kodwa ngokuhamba kwesikhathi i-funnel yanda. Kufuneka kuthethwe ukuba umgaqo kunye nezigaba malunga nendlela yokuthengisa i-funnel isebenza ngayo iyahluka ngokuxhomekeke kwinqanaba kunye nendlela yokwenza ishishini. Nangona kunjalo kubalulekile ukugqamisa ukhetho oluqhelekileyo.

1. Ukudalwa kwe-unikezelo yezohwebo (jikelele) (i-UTS) kumntu onokubaluleka kwabaxhamli kunye nokuma phakathi kwabakhuphiswano.
2. Ixabiso lokuthengisa elifanelekileyo liquka ukukhangisa, kwaye indlela yayo kufuneka ikhethwe kwimeko ethile.
3. Ngethuba elinye, okanye endaweni yokuthengisa, unxibelelwano olubandayo lungasetyenziselwa, olubonisa ukuba uqhelana nokuqala kwabaxumi, ukwenzela ukuba kwixesha elizayo uba ngumthengi.
4. Kule nqanaba, iingxoxo zokuqala ziqhutywe nabantu abaye babonisa umdla kwi-USP kwaye kubalulekile ukuba baqinisekise ukuba kufuneka bathenge.
5. Kubalulekile yinqanaba lokuthengiswa, kwaye inani labantu abayifumene nalo lathiso oluphambili lokuguqulwa kwe-funnel yokuthengisa.
6. Ekugqibeleni, inkxaso yenkxaso emva kokuthengiswa, ukwenzela ukuba abathengi basusela kwixesha elilodwa baye bangasigxina.

Iyintoni intengiso yokuthengisa?

Kukho inani leenzuzo ezithile ezifumanekayo ngokusebenzisa indlela ebonisiweyo.

1. Unceda ukulawula inkqubo yokuthengisa kwinqanaba ngalinye.
2. Ixabiso lokuthengisa elichanekileyo linika ithuba lokuhlaziya ukusebenza komphathi.
3. Inquma ukuba yeyiphi inqanaba idinga ukulungiswa ngenxa yenani elikhulu labathengi abahlanjwe.
4. Ukuze uqonde oko ukuthengiswa kwempahla ekuthengiseni, kubalulekile ukuba kukho okunye kubaluleka kulo mgaqo-kunceda ukwandisa abathengi abanakho.
5. Unceda ukwandisa inzuzo yoshishino.

Intengiso yokuthengisa - imizekelo

Ukuqonda indlela le ngentla ingasebenzi ngayo, umyalelo olandelayo kufuneka uqwalaselwe:

1. Umthengisi uqhuba intetho kunye nomthengi ukuqonda oko akuthandayo kunye noko akufunayo. Kubalulekile ukufumana ulwazi oluninzi lokukhetha imveliso elungileyo.
2. Iqwenga yokuthengisa okusebenzayo kubandakanya ukuqulunqwa kwesiphakamiso esinenzuzo, ngoko kubalulekile ukuba umthengisi unolwazi oluyimfuneko.
3. Ukusetyenziswa kweebhonasi ezahlukeneyo kunye nezaphulelo, umzekelo, ukuhanjiswa okukhawulezileyo, ukugcinwa kwamahhala, njl njl. Kubalulekile ukubonisa izipho ezinje.

Intengiso yokuthengisa - isitolo se-intanethi

Amashishini amaninzi enza i-Intanethi. Ukufumana umkhiqizo okhethiweyo, umntu kufuneka ahambe ngamanyathelo amaninzi. Okokuqala, umthengi onokuthenga, onomdla kumxholo wesayithi, ungene kuwo, ukhetha umkhiqizo kwaye uyongeza kwibhaksi. Kuya kufuneka ubhalise kuphela, ubeke umyalelo kwaye uyihlawule. I-funnel yokuthengisa kwi- intanethi ye- intanethi ilungiselelwe ngokwale cwangciso:

1. Ukunciphisa inkqubo yokuthenga. Kubalulekile ukunciphisa inani leendlela umthengi kufuneka adlule ngaphambi kokugqiba ukuthenga, kunye neendawo zokuzaliswa okufunekayo.
2. Ukuqhuba uhlalutyo lwentuthuzelo yokusebenzisa isayithi.
3. I-funnel yokuthengisa ithetha ukuphucula isantya sokukhuphela isayithi.
4. Ubungakanani bentsebenziswano kubalulekile ukwenzela ukusebenzisa izibonelelo ezizodwa. Ngokomzekelo, abathengi ababhalisiweyo banokubona izaphulelo ezongezelelweyo, kwaye abaqalisi bafumana ulwazi malunga neenzuzo zeempahla.
5. Inkqubo yeebhonasi ezahlukeneyo kunye neeprogram zokuqokelela abathengi abaqhelekileyo.
6. Umxholo ochanekileyo wesayithi ubaluleke kakhulu, ngoko ukhethe iingcali kule nto.
7. Ukusetyenziswa ngokusemthethweni kweengxelo kunye neengcomo ezandisa i-credit ye ​​trust ye abathengi bexesha elizayo.

Intengiso yokuthengisa - i-arhente yezindlu

Makhe siqwalasele ngomnye umzekelo, indlela enokwenzeka ngayo ukusebenzisa umgaqo owenziwe ngokunikezelwa kweenkonzo ze-realtor. Ukuthengiswa kwempahla yokuthengiswa kwezindlu kungabandakanya izikhundla ezininzi:

1. Ukujonga kweentengiso ezikhoyo kunye nenani lokuchofoza kunye nezicelo zolwazi.
2. Kukho ukuqala kokusebenzisana nomxhasi kunye nokufunda iimfuno zakhe.
3. Ukuphuhlisa nokunikela isisombululo sokuhlangabezana nazo zonke iimfuno.
4. Emva koko, umxhasi kufuneka anike ixesha lokuhlalutya ulwazi olufunyenweyo. I-funnel yokuthengisa ibiza le nqanaba-ukuphononongwa kwezigqibo.
5. Iingxoxo zokucacisa iinkcukacha ezahlukeneyo: amanani, imiqathango, imiqathango njalo njalo.
6. Xa yonke into ithatyathwa ingqalelo, umthengi unikeza idiphozithi kwaye ukuthengiswa kuqale ukulungiswa.
7. Kubalulekile ukuba ungayikhohlwa malunga nenkonzo yokulandelelana.