UKelvin Klein akazange amthande uKendall Jenner njengomzekelo

Kunyaka owedlule enye yemodeli ethandwayo kakhulu yenkwenkwezi yeKendall Jenner yaba bubuso benqaku likaCalvin Klein. Ininzi imfutshane nje, umzekelo oneminyaka engama-20 ubudala uqokelele iqoqo leengubo zangaphansi. Imifanekiso ethunyelwe kwi-Intanethi iqokelele inani elikhulu lokuthanda, kodwa iKendall, njengomzekelo, ayithandi wonke umntu. UKelvin Klein ngokwakhe uthe lo izolo, uthetha inkomfa encinci ye-press.

Umyili uyafuna ukusebenzisana noJenner

Ngethusa, umqambi weza xa ebona indalo yakhe eKendall. Ngokwakhe uluvo, iiposters zokukhangisa zibukeka zibuhlungu, kwaye zithwala. "Mna ndingazi lo mzekelo, kwaye ndiqinisekile ukuba njengomntu akubi nakwekho konke, kodwa lo mfazi akayena mna ndiya kukhetha ikampu yokukhangisa yeCalvin Klein," umyilili waqala ukuxelela. "Ukuba ndisaqhubeka ndiqhuba le nkampani, lo mzekelo awusoze waba kwiibhodi zebhilidi," uKelvin wongezelela. Emva koko, le ndoda yatshela uluntu ngokufutshane malunga nendlela yokwakha ishishini lokukhangisa: "Ngoku iifom zihlawulwa ngokuthandwa kwabo kwiintanethi zentlalo. Zithathwa kwiiprojekthi zentengiso ezingathandekiyo ngenxa yokuba zilungele ukukhangisa uhlobo oluthile, kodwa kuba banabalandeli abaligidi. Iimodeli, okokuqala, zimele zibandakanye inkampani abameleyo, kwaye zingabi yidonki enhle neyaziwayo. Andiyicingi ukuba le yindlela efanelekileyo. Oku kunokwenzeka ukuba oku akuyi kusebenza kwixesha elide. " Nangona kunjalo, ngokwesiqulunqo, akubona bonke abantu abathandwayo abatsha ababi ekukhangiseni uphawu lweCalvin Klein. "Ndivuyiswe ngendlela yam imibono eyanikelwa nguYustin Bieber. Ukhangeleka kakhulu kuma-posters, kwaye ukuthengisa kunye naye kuthatha amandla amaninzi. Qaphela, ndiyathetha oku, kungekhona ngenxa yokuba unabaninzi ababhalisile kwi-Instagram, kodwa ngenxa yokuba wayemelana kakuhle nendima yomzekelo. "

Funda kwakhona

Uphawu lweCalvin Klein lukho ngaphezu kwekhulu leminyaka

Ngowe-1968, uKelvin Klein, kunye noBarry Schwartz, wasungula uCalvin Klein, Ltd, owawubandakanya ukuveliswa kweengubo zamadoda. Emva kwexesha, inkampani yaqala ukuvelisa kunye neqoqo labasetyhini. Ngo-2003, uKelvin wathengisa inkampani yakhe ngeedola ezingama-430.

Umklami uye wahlala ekhethileyo malunga nazo zonke iiprogram zokukhangisa, i-tk. babekholelwa ukuba baqhuba ukurhweba. Nangona kunjalo, iimbono zakhe eziqinileyo zazikhokelela ekuhlaleni. Ngokomzekelo, umkhankaso wokupapasha "iSidlo Sokugqibela saseKlein", esineemodeli ezinamabala angama-jeans, ekopisha umdwebo odumileyo kaLeonardo Da Vinci, eyakhokelela kulingo. UKelvin walahlekelwa inkundla, ehlawula i-$ 1 yezigidi kwicawa.