Iimpawu zemidlalo

Ukuzonwabisa kubalulekile kwimidlalo nakwimpilo yemihla ngemihla. Ngokwemvelo, kufuneka ibe ngumgangatho ophezulu kwaye ulungele.

Kukho iimpawu zokuthengisa ezijoliswe ngokukodwa kwimveliso yezemidlalo, kwaye kukho nezinye iirhwebo ezinomgca wengubo yezemidlalo.

Iimpawu zezemidlalo eziphambili

Kukho ezininzi iimveliso zezemidlalo kwihlabathi. Kukho ininzi eyaziwayo kubo:

1. Iimpawu zezemidlalo zaseMerika zikhokelwa yiNike . I-brand yavela ngo-1964 ngenxa yomfundi we-University of Oregon uPhil Knight. Wayekwinqanaba lezemidlalo yesi sikolo kwaye wayemgijimi kumgama ophakathi. Abadlali belo xesha babe neengxaki ezinkulu ngokukhetha izihlangu. Emva kokusebenza kuma-sneakers aqhelekileyo aseMelika, imilenze yenzakala, kwaye ukuthenga izicathulo ze-Adidas kwakungekho wonke umntu onokukwazi ukufumana. Emva koko umfundi othakazelisayo waqala ukuthengisa izitya zeJapan eziphezulu, ekugqibeleni ukuvelisa izihlangu zezemidlalo neempahla.
2. I-Adidas yiyona nto ibhetele yezemidlalo eJamani. I-trademark yenziwe yintsapho yaseDasler ngo-1924, kwaye yayibizwa ngokuba yi "Dasler Brothers Brothers Shoe Factory". Imiqulu yokuveliswa kwanda, ukwandiswa kwemveliso, kunye nenani labasebenzi beenkampani landa kwada kwafika imfazwe. Emva kokutshatyalaliswa kweJamani kule mpi, abazalwana babefanele bavuselele ishishini lentsapho ngokukhawuleza. Kwaye ngo-1948 baxabana baza bagqiba ukuhlukanisa ishishini. Ngoko kwakukho iimveliso zezemidlalo zaseJamani: i-Adidas kunye nePuma. Ngoku u-Adidas ngowona wesibini umenzi omkhulu wezinto ezemidlalo emva kweNike.
3. Reebok ngumdlalo wezemidlalo wesiNgesi. Yadalwa nguJoseph William Foster ngo-1895. Waba nguvulindlela wezihlangu ezinjalo njengezemidlalo. Yaye igama likaReebok linikezwa abazukulu bakaJoseph, ngaphambi kokuba inkampani ibizwe ngendlela eyahlukileyo. IReebok ithetha i-antelope yaseAfrika ehamba ngokukhawuleza.
4. I-Columbia ngumqondiso waseMelika ovelisa iimidlalo. Ngomnyaka we-1937, phantsi kobunkokheli bukaPaul noMary Lamphrom, abafudukela kwiingcambu zamaYuda, i-brand yaqala ukuba khona. Ngoku ke umenzi omkhulu weengubo zemisebenzi yangaphandle.
5. Wilson . Lo mqondiso waseMelika uneminyaka engaphezu kwe-90 ubudala. Inkampani ibandakanyeka ekuveliseni izixhobo zemidlalo. Imbali yerhwebo iqale ngokukhutshwa kweeklabhu zegalufu. Kwaye ngoku, ngaphandle kwezinto zokusebenza zegalufa, izinto zokusebenza ze-tennis, i-baseball, ibhaskball, ibhola lebhola laseMerika, i-volleyball kunye ne-squash.

Iimpawu zeempawu zezemidlalo

Imbali yokudala i-logos inomdla kakhulu. Masihlale kwiqela elithile.

Njengoko sele sele ibhaliwe ngasentla, uphawu lwePuma lubonakala emva kokuhlukana kweenkampani zabazalwana beDasler. I-logo yemidlalo yezemidlalo yenziwe ngumdwebi we-Lutz Bakes. I-logo enhle i-puma indiza. Ifuzisela amandla, ubuhle kunye nokuzithemba. Kubalulekile ukuba uqaphele ukuba le logo ikhangeleka kuyo yonke imvelaphi, elona luncedo kakhulu kumenzi wembatho.

Inkampani iNike yaqanjwa ngegama likaThixokazi onqobayo. Iqonga elidumileyo kwi logo lifanekisela iphiko lekazikazikazi. Umbhali we-logo design nguye umfundi kwiYunivesithi yasePortland, uCarol Davidson Davidson. Namhlanje, uphawu lophawu lubukeka luhluke. I-brand iyaziwa kakhulu kangangokuba ukubetha kusetyenziswa kakade ngaphandle kokubhalwa kwombhalo.

I-Tracksuits yamanqaku adumile ngoku sele agqitywa ngabo bonke: abadlali abadumileyo, abonakalisa iinkwenkwezi zezoshishino, ezopolitiko kunye nabantu abaqhelekileyo. Iimpawu zemidlalo ezidumiweyo kumzekelo ngamnye zineklayenti yazo, konke kuxhomekeke kwizinto ezikhethiweyo kunye nemali yomthengi.