Inkampani yaseItaliya i-Arcadia yasungulwa ngowe-1975 ngabazalwana bakaTondi, abagqiba ukwandisa ishishini labo elincinci ekwenzeni izikhwama zamabhinqa. Okokuqala basebenze kwi-workshop encinane kunye nezixhobo zakudala, kodwa i-acumen yezoshishino, ukunyamezela kunye nesimo sengqondo kuncede abazalwana bakaTondi baphumelele ngempumelelo kwimisebenzi yabo. I-brainchild yabo, i-Arcadia imelana nokuncintisana okukhulu kweemarike kwaye ngoku le nkampani idume kakhulu kwaye ihlonishwa. Kwaye konke ukubonga kumgangatho ophezulu kunye nesisombululo se-stylistic esithakazelisayo - inhlanganisela engakwazi ukushiya nayiphi na ibhinqa engenandaba. Kodwa masiqwalasele ngokuthe ngqalelo oko i-bags ze-Arcadia zikhona, ukuze kuqondwe kakuhle ukuba ngabazalwana bakaTondi bakwazi njani ukunqoba ihlabathi.
Iingxowa zeentombi ze-Arcadia
Umgangatho. Ngokuqhelekileyo, iqela ekuqaleni lalinemigaqo ethile egcinwe kulo suku. Enye yazo kukuba zonke izixhobo ezivela kuyo iibhogi zendalo kuphela. I-brand isekela ingcamango yokuba yonke imveliso kufuneka ikhuseleke kwimeko yendalo, ngoko akukho makhempi esetyenziswayo naphi na. Ngoko, ukuthenga isikhwama se-Arcadia esenziwe ngesikhumba, unokuqiniseka ukuba uthengisa umkhiqizo owenziwe kwintlalo yemvelo, ephezulu kunye nentsimbi eyenziwe yintambo yemvelo.
I zi cwangciso. Ukongezelela, i-Arcadia iikhonkco zesikhumba zibonisa isitayela esihle semfazi. Ngezinye iindlela, iimveliso ze-brand ziyalondoloza kwaye zinyani kwizithethe zakudala, kodwa abaqulunqo abavaliwe kwi-conservatism, ngoko ke kwiikholeji zabo zihlala zikhona "izithelo zomvini" ezingavamile ezingenakuthi ziphule izikhwama zangaphambili kwiingxowa ngaphandle kokuphula umthetho obalaseleyo kunye nobuhle bokuyila . Isikhwama esinjalo siya kuba yinto ezuzekayo yokufumana intombazana enomdla, ehlanjululweyo, eqinisekisiwe, eyasetyenziswa ukuhlawulwa.
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