Impahla, izesekeli kunye nezicathulo zegama elidumile laseFransi elithi Bershka liyaziwa lulutsha olutsha. Izambatho zeBershka zibonisa isingoma yobomi bentsha yanamhlanje, umoya wakhe kunye neminqweno. Kwii-boutiques zabo unokuthenga abathengi abafake imfashini kunye neengubo zamadoda, izixhobo, iibhegi kunye nezicathulo. Nangona kunjalo, bambalwa bayazi ukuba imbali yelwimi yaqala ngevenkile enye nje.
Imbali yeBershka
Uphawu lwakhiwa ngo-1998 yi-corporation yase-Spain Inditex. Kwaye emva kweminyaka emibini ikhonkco yeevenkile zelawina zibalwe ngaphezu kwee-salons ezilikhulu. Ingcamango eyintloko yayikudalwa kweempahla zelungileyo kwixabiso elithengiweyo. Ukuxhaswa kweemveliso zecatshulwa izicathulo eziqaqambileyo, izixhobo kunye neengubo, zidalwe zithatha ingqalelo kwizinto eziphathekayo. Iimveliso zentengiso zijoliswe kubantu abancinci, abadiniweyo. Abaphulaphuli Bershka - amantombazana amantombazana kunye namakhwenkwe aneminyaka eyi-14 ukuya kuma-25 ubudala.
Inethiwekhi yanamhlanje yeevenkile ze-brand iqukethe ama-boutiques angaphezu kwamathandathu anamazwe angama-50 ehlabathi. Iingubo zeBershka ziyimveliso yefashini ephezulu. Kwilizwe ngalinye, abaqulunqi bebhanki bakhetha iitoni ezikhethekileyo kunye neemodeli ukuhlangabezana neemfuno zabaselula abanezithethe ezahlukeneyo, ukunambitha kunye nengqiqo.
Iimodeli zengubo yeBershka
Unyaka ngamnye, abaqulunqi bavelisa iingubo ezingaphezulu kweewaka ezihlukeneyo zokugqoka. Okwangoku, kukho imigca emithathu engundoqo: yindoda kunye namabhinqa amabini.
- Iqoqo labasetyhini iBerška linikeza izambatho ezingaqhelekanga ezidalwe ngumoya weendlela zanamhlanje. Kujoliswe kwintombazana evela kuminyaka elishumi elinesibhozo ubudala.
- Umgca ogqithisiweyo I-BSK ijoliswe kumantombazana amantombazana afuna ukubeka ingqalelo kumntu wabo. Izaliswe ngumoya weenkwenkwezi zamatye kunye neepop, kunye nezixhobo zesitayela esingaqhelekanga. Ezi ziingubo zemisebenzi yangaphandle, ezemidlalo nasekhaya.
- Umgca wendoda yembatho yokufashisa yabaselula kunye namadoda asebenzayo. Iqoqo lamadoda yokuqala iBershka ibonakala emva kweminyaka elishumi emva kokusungulwa kwe-brand-ngo-2008. Izambatho zamadoda Bershka ilula kwaye ikulungele ukusika. Iimpuphu ezityebileyo, i-T-shirts, ama-sweatshirts, iikhati kunye nee-jeans i-Bershka ithandwa ngabantu abaselula.
Izikhwele kunye nezixhobo
Kukho kwakhona izicathulo zanamhlanje ezifanelekileyo kwi-arsenal ye-brand. Umgca weembadada umelelwa ngeendlela ezahlukeneyo kunye nemifanekiso nganye yemihla. Izicathulo zabasetyhini namadoda Bershka - izicathulo ezintle, izibhotshi, izicathulo kunye nezibhinqa zesikhumba esiphezulu, iingubo eziqhakazile kunye ne-suede ephathekayo, ezinokukwazi ukongeza ngaphezu komfanekiso.
Izixhobo zeBershka zimelela ukhetho olukhulu lweekoton kunye neeskrekhi, iibhulukhwe zeeboya, iintlobo zeebhanti kunye neebhande, iiglavu, iinqayi, iigrafu, kunye nomgca woqobo lwengxowa yentsha. Ingqwalasela ekhethekileyo kufuneka ihlawulwe kwiinkonzo zesikhumba kunye neempuphu zokugcoba kwi-style Retro.
Bershka namhlanje
Ngexesha elitsha, abaqulunqi bamatshini balungiselela into ekhethekileyo kubalandeli be talente yabo. Iqoqo elitsha iBerška 2013 lihluke kakhulu. I-Jeans, i-T-shirts, iipopu, iindidi ezahlukeneyo kunye nezicathulo ezikhululekile ... Nangona kunjalo, ingqwalasela enkulu kumgca omtsha ifanelwe iingubo zeBershka ezintle. Yayiyambatho eyayiyilindele ixesha elide elivela kubaqulunqi benqaku.
UkuKhanya, okuqhakazileyo kunye neyowesifazane, babonisa ngokucacileyo ukubonakaliswa kwabakhi befestile malunga nendlela intombazana okufanele ikhangele ngayo. Iqoqo libonisa iintlobo ezahlukeneyo zokugqoka: ukusuka kwiimodeli zothando kunye nokuprintwa kweentyatyambo, ukugqithisa ubuhlanga, kunye nokukhetha okukhethiweyo kwisimo selizwe okanye ubuhle bemihla ngemihla. Inqamana ngalinye liya kukwazi ukukhetha imodeli ngokukhetha kwayo.
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