Inkampani yaseMerika, eqala ngo-1969 ivuyela umkhosi wayo weemitha ezininzi ezifake imfashini kunye nemodeli ephathekayo, uyazi indlela yokwakha iimpahla ezilungele nantoni na. I-Gap ye-Jeans - ngumntu okwenziwa ngabantu abathandanayo. Kule nto sifanele sidibanise ukuba indalo nganye yerhwebo ngumkhiqizo ophezulu. Emva koko, xa uMnumzane waseMelika odumile uMillard Drexler ethatha i-ofisi yomongameli, uGap waba ngumqondiso wengubo yekotoni, ukulibala ngonaphakade malunga nobukho bemveliso, i-polyester.
Nangona inyaniso yokuba nganye iqoqo elitsha le-Gap - inombolo engacatshangelwayo yokugqoka, iikhati, ibhulukhwe kunye nezinye izinto, zonke ijeans ezifanayo ziye zaba yikhadi layo lebhizinisi. Emva koko, ezi ziingubo abaninzi abafazi bembatha imihla ngemihla. Yaye ngubani owathi le ntokazi ayifanele ibe yindalo?
Abafazi kunye nee jeans eziphathekayo ezivela eGap
I nkampani yanyamekela ukuqinisekisa ukuba iingubo zakhe zagqutywa ngamantombazana omabini kunye nabasetyhini beentlobo ezintle. Phantse zonke iimodeli zineklasi yeklasi, eyenziwa ngesitayela esiqhelekileyo . Nangona kubantu abatsha umgca weemodeli ezinezinto ezidumiweyo ezixubileyo, i-scuffs iveliswa. Ngeentsuku ezitshisayo, ngokudibanisa nezikebhe eziphathekayo eziphathekayo, i-jeans ifanelekile kumbala ombala wokukhanya kunye nobude be-7/8. Indalo nganye yenkampani ibonakala ngokufanelekileyo kwaye ngexesha elifanayo jikelele.
Nangona kunjalo, ngenxa yokuba iifayili zeGap ziphantse kuzo zonke iikona zomhlaba, uphawu alufihleli ukuba ezinye iimodeli zinokuba namandla. Ukongezelela, kuqinisekiswa zizibuyekezo ezininzi kwiwebhusayithi esemthethweni yenkampani.
Ngokuphathelele umgangatho, apha awukwazi ukukhathazeka. Ijeans zegama elidumileyo liya kukhonza ixesha elilodwa. "Abayi kuhlala phantsi" emva kokuhlamba, kwaye baya kugcina umbala wabo wendalo. Kwaye oku akunako kodwa uvuyo abo banika ama-dollar angama-70 kwiimpawu zokuthengisa kunye nehlabathi lonke.
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