Brands Brands

Intombazana yanamhlanje imele ikwazi ukuqwalasela iifashthi ezithandwayo. Ngokukodwa, oku kusebenza kwizicathulo. Kubalulekile ukuba izicathulo mazibe zihle kuphela, kodwa, ngokuqinisekileyo, ziphezulu kwaye zikhululekile. Iingqapheli zezixhobo ezihamba phambili zihlangabezana neemfuno zesigqibo esihle sabantu.

Iimpawu ezigqithisiweyo zezihlangu

Izicathulo zamabhinqa zamakhredithi adumile zihanjiswa ngabameli abaninzi bezoshishino. Uphawu oluthandayo lukaKerry Bradshaw, i-heroine yefilimu ethi "Ubulili kunye neSixeko" nguManolo Blahnik (Manolo Blanik). Ukhokho walo mqondiso ungumthonyama kwiiCanary Islands. Ngo-1968, u-Manolo Blanik waya eLondon, apho waqala ukusebenza kwi-boutique "iZapata", kwaye wabhala ngokufanayo kwi-Italian Vouge. Eyaziwayo ngelo xesha, u-Diana Vriland, umqulunqi, emva kokubukela umsebenzi kaManolo, wamcebisa ukuba akhethe izicathulo. Emva koko uBlanik wathenga i-boutique "iZapata" waza wavula isitolo sakhe. Ukugqwesa kwesi sibonakalo kuyilwa engavamile.

Kubafazi abanomdla ococekileyo, uBettye Muller (uBetty Muller) izihlangu ziphelele. Uphawu lusekwe ngo-1998. Ukuhamba ngokubanzi, uBetty Mueller wafumana ingqiqo ekhethekileyo, kwaye wayilungisa ekudalweni kwayo. Izikhwele zenziwe ngeendlela ezahlukeneyo ukusuka kwi-20s ukuya kutsho. Iqoqo lezicathulo zikaBettye Muller zinemibala evuyokileyo. Kulo mveliso, iingubo zokunethezeka, ukufakwa koboya kunye neepateni zeetayidi zisetyenziselwa. Imveliso ibonakala ngokubodwa, ubufazi kunye nobuhle.

Ihlabathi leentlobo zeembadada

Phakathi kweemveliso ezininzi zaseYurophu, unokwazi ukubona iifashthi ezinjalo zefestile:

  1. USergio Rossi (uSergio Rossi) ngumkhwa wezicathulo zaseNtaliyane, ngokugqithiseleyo ekuveliseni izicathulo zamabhinqa ezithandekayo. Umsunguli weempawu zorhwebo malunga neminyaka engama-50 edlulileyo nguSergio Rossi.
  2. Yonke yaqala ngeworkshop encinci yedolophu encinane kwicala laseAdriatic. Kancinci kamva, inkampani yabona utshintsho oluthile kwisakhiwo sayo, kwaye yaqala ukuthumela iimveliso zayo kwimarike yaseYurophu.

    Kuyo yonke imihla yobomi bakhe, inkampani yabambisana neentengiso ezinje njengeDolce & Gabbana, iVersace, iGiorgio Armani. Kancinci, u-Sergio Rossi ovela kwinkampani encinci uye waba yiyona nto ephawulekayo yezohwebo, kwaye ivelisa ngaphezu kwe-560,000 iimbatho zeempahla ezinqabileyo ngonyaka.

    Ngombulelo ku-Rossi phantse bonke abenzi bezinto ezidumile zeempahla zentambo yokuveliswa kwendlela entsha yeengubo, ebizwa ngokuthi "opanca". Ngethuba lokuqala lo mbonakalo wasetyenziselwa ukuveliswa kwee-slippers eziplatiweyo, iingqungquthela ezazifana nomfanekiso weqabunga eliqingqiweyo lomthi.

  3. Uphawu lweSpeyin lwezihlangu luseStuart Weitzman (uStuart Weitzmann). Imbali yaloo mpawu yoshishino ibuyela kwikhulu le-19. Umsunguli wayenguSymour Weizmann, evule umbane eMzantsi Massachusetts. Unyana wakhe uStewart, engumntwana, wamncedisa uyise ngokunyanisekileyo, kwaye xa ekhulile, waba ngumxanduva wokuyila izicathulo.
  4. Emva kokufa kukayise, inkampani yathathwa ngabazalwana bakaWarren noStuart. Ngowe-1992, ngenxa yesimo esinzima, uphawu lokuthengisa lwathengiswa kwinkampani yaseSpeyin, kwaye emva kweminyaka emibini kuphela abazalwana bakwazi ukuwubuyisela.

    I-Shoes Stuart Weitzman ingabizwa kuphela. Ngenxa yalo mveliso engaqhelekanga, kwaye kuphela kuphela izinto ezifanelekileyo. Kwimizila ye-brand brand Swarovski ihinni, igolide, isikhumba se-reptile sisetyenzisiweyo. Kwakhona kuyaphawuleka ukuba izicathulo ze-brand yaseStuart Weitzman ziyabonakala kwikhaphethi ebomvu kuyo yonke imikhosi ye-Oscar.

  5. I-Minelli ngumkhwa wesiFrentshi weenqanawa, ukuvelisa zombini imodeli yabesilisa nabesilisa. Iphawu lokuthengisa lenziwe ngasekupheleni kweminyaka yama-80, kwaye kulo lonke ixesha elikhoyo liye lazuza idumela elihle. Ikhadi leshishini lamasongo e-Minelli lusetyenziso lwezinto ezisemgangathweni zendalo, ezihlotshiswe ngezinto eziphathekayo. I-brand brand Minelli ibonisa ukunambitheka okungenakuqhathaniswa komnikazi wayo.