UVDP

I-VDP (ngeDelle Perle) yinkampani yaseTaliyane eyenza izambatho zabasetyhini. Igama lophawu lokuthengisa liguqulelwe ngokuthi "indlela ehlanjwe ngamaparele". Igama lomtsalane libonisa ngokupheleleyo uthando lwabaqulunqi babo kunye nabadali kwibala eliqaqambileyo, kodwa elingenanto. Kule nqaku siza kujonga ngokukhawuleza kwimbali kunye neempawu zentengiso yeVDP, kwaye sithethe ngeqoqo elitsha leVDP kwihlobo le-2013.

Ngathi

I-brand yeVDP yaqala imbali yayo njengenkampani ebambisene neenkampani ezihamba phambili zefashoni ezifana noDonna Karan , Armani , ESCADA. Abaqulunqi beVDP beyilwe kwaye bakhiqizwe iilwimi. Ngethuba lexesha, ukuveliswa kwandisa, ngokukhawuleza kuba ngumkhiqizo ozimeleyo ovelisa iimpahla zowesifayeli ezifashiniweyo kunye nekhwalithi. Okwangoku, i-VDP iyinqaku elizimeleyo, elidume kakhulu ngaphesheya kwe-Italy yalo.

I-VDP ngumzekelo weengubo zaseTaliyane ezicokisekileyo - ezikhanyayo, ezinesibindi, ezibonakalayo, kodwa ezibaluleke kakhulu - izilwanyana kunye nokukhohlisa. Isici esahlukileyo seengubo zeVDP (kunye nezinye iimpahla zokugqoka) - ininzi yento yokuhlobisa, i-sequin, i-rhinestones, i-sequins. Ngelo xesha, abaqulunqi bakwazi ukugcina ukulinganisela kwaye bangawuphuli umgca ohlukanisa ukukhanya okugqithiseleyo kwi-vulgar, kunye neyokuqala kunye nesibindi-ukusuka kwi-vulgar eshibhile.

Okwangoku, i-brand iveza ezine imigca yokugqoka:

1. UKUBHALA. Lo mgca unikeza iingubo ezihlwayekileyo zokuhlwa.
2. BEACH. Swimsuits VDP.
3. CLUB. Iimpahla eziqhelekileyo.
4. SPORT. I-Tracksuits, iingubo zeengubo.

Enye into ebonakalayo yoluphawu yodwa. Ngokuqinisekileyo, izinto azikwenziwe kwikhophi enye, njengoko kunjalo nangokwenziwa komntu ngamnye, kodwa zonke izinto ezifanayo zeVDP ziquka iikopi ezininzi. Ukongeza, zonke iincwadi zokuqokelela iimpahla zinezinto ezizodwa, iinkcukacha zazo aziyi kuphinda ziphinde zenziwe kwakhona.

VDP - iqoqo elitsha 2013

Iqoqo lehlobo lelo nyaka lusekela izithethe ezilungileyo ze-VDP brand - induduzo, ngokwesini, ubulunga. Imibala ephezulu yeqoqo ihambelana neendlela zefashoni zehlabathi - ziyimbala eqaqambileyo (eluhlaza okwesibhakabhaka, i-orange, eluphuzi), kunye nemibala e-softel neyesetyini. Ukucetywa kakuhle kunye nokuphakanyiswa kwekhwalithi ephezulu kukuvumela zonke izinto zokuqokelela ukuba zihlale ngokugqibeleleyo kumfanekiso, ugxininise zonke iintlobo zentsimbi. Singathetha ngokuzithemba ukuba iqoqo le-VDP ehlobo le-2013 libandakanya amaphupha amabhinqa ngokukhululekile kwaye ngexesha elifanayo eliqaqambileyo kunye neempahla zenyama kuzo zonke izihlandlo.