Umlando weBrithani
Inkampani yaseFransi uNaf Naf yasungulwa ngowe-1985. Abasunguli bayo, abazalwana bakaParyant (uPatrick noGerard), basebenzisa igama lomkhwa olutsha olutsha igama lomntu oyintandokazi ye-fairy-tale - i-piglet evela kwintlanzi ngeengulube ezintathu. Nangona kunjalo, ivenkile yokuqala yeengubo zabazalwana abanomdla uParyant wayebizwa ngokuba yi-Influence (yavulwa ngo-1973). Emva kweminyaka emininzi yokurhweba iimpahla, abazalwana banquma ukuqala imveliso kunye nokuthengiswa kwendlela yabo yokugqoka. Iqoqo labo lokuqala liye linikwe uluntu ngo-1978. Enye yezinto ezikulo qoqo yayiyi-denim epheleleyo yintlobo engaqhelekanga evela "ebilisiwe", apho abadali abazange bajabule kakhulu (kubizwa ngokuba yiNaf Naf). Abazalwana babecinga ngokucokisekileyo malunga nendlela yokungabandakanyi ukuhluleka kwabo, ngokombono wabo, i-overalls ukusuka kwingqokelela kwaye ingayikhululwa. Kodwa, ngokuchasene nazo zonke izinto ezilindelweyo, kwakuyi-Naf Naf i-overalls eyaba ngumzekelo othengiswa ngokugqithiseleyo kuwo wonke umqoqo, kwaye kamva wanikela igama lenkampani yonke. Ekubeni ngo-1986 inkampani yaphumela ekuhwebeni kwamanye amazwe, kwaye ukususela ngoko imicimbi yeNaf Naf iya kuphucula minyaka yonke.
Ngowe-1987, abazalwana baphinda baphuma ngemodeli engabonakaliyo, kodwa engabonakaliyo ngokuqhelekileyo - ijeketi ephazamisayo esuka eNaf Naf ("doudoune" - "dudun") iba yinto yokufika kwenkathi, isuka kwimodeli yokulinga ibe enye yezona ndawo eziphambili zomsebenzi wefowuni. Ngexesha ngalinye iinqayi iingubo zeNaf Naf zichitshiyelwe ngokukodwa, ngokuhambelana nemimiselo yamanje yefashoni, kodwa ingcamango yengubo ebushushu ihlala iguqukile.
Impahla enguNaf Naf namhlanje
Namhlanje ngaphantsi kweli gama unxibelelwano olubanzi lweempahla ezahlukileyo ziveliswa - ukusuka kwiingubo zangaphandle ukuya kwiingubo zangaphantsi, ukusuka kwiingubo eziya kwiinqwelo kunye nezixhobo. Umyinge weminyaka yabaxhasi beenkampani zivela kwishumi elinesibhozo ukuya kwiminyaka engamashumi amathathu anesihlanu. I-brand Naf Naf nayo ivelisa iziqholo. Okwangoku, i-brand ye-Naf Naf, nangona ilawulwa ngabazalwana bakaParyant, yipropati yeVIVARTE, eneemveliso ezifana ne-Accesoire, i-Kookai, iCÓCTEL, i-Chevignon, i-Minelli, i-Les Fées de Bengale, i-Mosquitos, i-Merkal Calzados, i-CosmoParis, i-Defimode, u-Andre , UFosco, uCaroll, uBesson, iSan Marina, iLa Halle, uBeryl. Izixhobo kunye neempahla uNaf Naf ujabulisa kakhulu ukuthandwa kwamantombazana abancinci kunye nabasemgangathweni kulo lonke elaseYurophu, kwaye umgca wezingane uNaf Naf ikuvumela ukuba uthenge iimpahla ezintle, ezikhuselekileyo nezingenasiphelo kungekudala kuphela kodwa kubantwana.
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Ngoku kwiindawo ezitolo uNaf Naf iqokelelo elitsha linikezelwa - entwasahlobo-ehlobo ngo-2013. Njengazo zonke iikopi zangaphambili zeNaf Naf, ukuqoqwa kweengubo zamabhinqa ka-2013 kuyahluke ngohlobo lwazo lwama-stylistic - ingubo iya kuba nako ukukhetha abalandeli be-denim, abathandi bezithili zasezidolophini kunye nabo ukhetha isitayela semidlalo. Ukunikezelwa kwiqoqo kunye nezinto ezisisiseko ze-wardrobe - iibhola ezimhlophe, amabhulukwe kunye nemifutshane yembala ye-classic, iingubo ezimnyama uNaf Naf uya kunceda nayiphi na ibhinqa ingenzi i-fashionable kuphela, kodwa i-wardrobe enezinto eziphathekayo, kunye neesethi zeengubo zonke izihlandlo.
Imfihlelo yokuthandwa kenkampani inxulumene neempawu ezimbalwa ezibaluleke kakhulu - imbonakalo enqwenelekayo kunye nomgangatho, intengo efikelelekayo kunye nokujoliswa kweentlobo (kwi-Naf Naf izitorethi uya kunikwa iingubo zeentlobo ezininzi, ukuphumla kunye nosapho lwakho kwintlango ukuhlwa. Uluhlu lweempahla - iingubo, iingubo, iingubo, iingubo, iijebethi uNaf Naf liyaziwa ngesitala sayo esicacileyo kunye nokuhambelana nezindlela zokugqibela zefashoni.
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