Ngoku kutshanje, imfashini yenziwe imfashini kunye ne logo OBEY. Eli gama lingafumaneka kwii-T-shirts kunye neempahla ezifudumeleyo, kunye neengubo ezininzi ezahlukeneyo zokuthobela imibhalo, kunye neenguqulelo zehlobo. Iileta ezine ezifakwe kwizinto zibizwa ngegama lenkampani ethandwayo esekelwe ngumculi odumileyo. Ulawula kwakhona umzobo ocacileyo kunye negama lakhe nguShepard Fairy. Uvelisa le mpahla, eyaziwayo ngabantu abavela kwiifestile zezitalato .
Uthobela ukuthini?
Eli gama ngesiNgesi liguqulela "ukuthobela, ukuzaliseka, ukuthobela". Yaye ingongoma apha kukuba umklami waphefumulelwa yifilimu, ekhutshwe kwiminyaka engama-90 yekhulu elidlulileyo kwaye wayibiza ngokuthi iphile. Iqhawe lefilimu lafumana ngeplastiki engavamile kwaye yaqala ukubona ihlabathi njengenene. Igama libonisa ukuba abantu bahlaselwa ngokuhlala rhoqo ebomini babo ngamagama athi "thobela" okanye "ulungelelanise."
Ingxelo ethile - ukuvela kwebhenki
I-Shepard Fairy kunye nabahlobo bakhe basebenzisa i-clippings evelele i-wrestler eyaziwayo, eyamzisa udumo lwehlabathi lonke. Kakade, kwakungekho ngaphandle kokunyamezela kunye nomgudu.
Ekuqaleni kweminyaka engama-90, amanqaku amaninzi analoo mfanekiso, i-vinyl okanye eprintiweyo usebenzisa umkopishi, avela kwiindawo ezahlukeneyo zehlabathi. Yileyo ndlela inkampani yaqala ngayo ukuhlala kwayo. Kwaye ngoku wonke umntu onomdla kwifestile yesitalato uyazi malunga noShepard Fae.
Iipuphu zonke iindleko
Abantu abaninzi abadumileyo babethanda ubuchule bomculi kunye nezinto zakhe ezidalwa zaqala ukuvela kwiikonkethi nakwiimifanekiso ezifashiniweyo. Yile ndlela ihlabathi elibonile ngayo le ingubo, kwaye ke yafumana ukutyekela.
Abantu abancinci bathanda izinto ezininzi, kodwa i-Black Obey hat iyanconywa ngokukodwa, njengoko injongo yomyili yenzelwe ukwenza ubomi bomntu obembethe isigqoko esinjalo.
Ukuyila kwezinto, kubandakanywa neengubo zamabhinqa, zenziwe ngesitalato esingaqhelekanga. Kwaye abo bathanda iimpahla ezinjalo bathi umoya wesitalato uhlala kuwo. Le nqaku iyisimangalisa kwaye imfashini kwaye uyayiphendula ngokupheleleyo loo nto inqabileyo ingabonakaliyo ukugqoka. Ngako oko ukuthobela kwaba yinxalenye yemigangatho yembatho kwaye ayibonakali nje ngexesha lokubanda.
Indlela yokugqoka Ukuthobela iikots?
Iinqayi zokuthobela ziza kubonakala zinkulu kwiimpahla zaso naluphi na uphawu, kuba iimveliso ziveliswa kwi-assortment enkulu. Kukho imodeli yazo zonke izinto: i-classic black, ne-Obey hat kunye ne-pompon, kunye nezinye izinto ezinokukhetha.
Abaqulunqi bekampani benza ngokukhethekileyo ukuqokelela iikopi eziphathekayo, ukwenzela ukuba abanini babo babefake imfashini, kodwa ngelo xesha bafudumala kwixesha elibandayo.
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