Iincwadi eziMnandi kwiNtengiso

Ngelishwa, kunzima ukufumana incwadi enokuthi ibandakanye ishishini. Phantse wonke umntu oshishino okanye ophumeleleyo ufuna ukubhalela incwadana indlela yokuba ngumntu oshishino okanye into enjalo.

Iincwadi ezilungileyo kakhulu zokuthengisa ziye zadlula ukuvavanywa kwexesha kwaye zanceda iinkampani ezininzi ukuba zenze umgaqo-shishini labo. Ukufumana inani elikhulu labantu abaphumeleleyo, ezi ncwadi zi-tabletops.

Iincwadi zanamhlanje malunga nokuthengisa

1. UKotler F., uCagagia H., uSetevan A. UkuThengisa 3.0: ukusuka kwimveliso ukuya kubathengi kunye nokuqhubekayo - kumphefumlo womntu. - M.: Eksmo, 2011. Le ncwadi ichaza malunga nemimandla emininzi yokuthengisa, kwakunye nokuqhagamshelana nomsebenzi weengcali eziphuhlisa ukuthengiswa kwamhlanje. Ukongezelela, le ncwadi ineemimiselo eziqinisekisa isenzo sendlela entsha.
2. Osterwalder A., ​​Pinje I. Ukwakhiwa kwamanqaku oshishino: incwadi ye-strategist kunye ne-innovator . - M.: Alpina Pablisher, Skolkovo, 2012. Le ncwadi entsha ekuthengiseni iphakamisa indlela yamhlanje, ejolise ekuqondeni ukuthengiswa kunye nendima yayo. Ababhali bacinga ukuba imodeli yoshishino "kumthengi".

Iincwadi ezilungileyo kwi-intanethi yokuthengisa

1. Rendi Gage "Indlela yokwakha umlinganiselo weemali zamanqanaba amaninzi . " Incwadi ichaza indlela yokwenza ukuthengiswa kwenethiwekhi, indlela yokukhetha inkampani kunye noko kufuneka uyenze ukuze uphumelele.
2. UJohn Milton Fogg "Unxibelelwano oluNgcono kunazo zonke kwihlabathi" . Le ncwadi ichaza ibali langempela endleleni eya kwimpumelelo yezoshishino.

Iincwadi ezigqithisayo ekuthengiseni

1. Yau Nathan "Ubugcisa bokubonakala ngoshishino . Indlela yokubonisa ulwazi olunzima ngemifanekiso elula. " Siyabonga ubuchule bokujonga ubucatshulwa buyakwazi ukucwangcisa naluphi na ulwazi kunye nokuvakalisa iingcamango zakho ngokuchanekileyo nangokuzithemba.
2. Jackson Tim "Ngaphakathi kwe-Intel . Imbali yenkampani eyenza ukuguqulwa kwetheknoloji yekhulu lama-20. " Umbhali wencwadi uhlola inani elikhulu leengxelo kunye namaxwebhu ukudala incwadi malunga nempumelelo ye-Intel.
3. Peters Tom "Wow! -projects . Indlela yokuguqula nayiphi na imisebenzi ibe yiprojekthi ebalulekileyo. " Le ncwadi ekuthengiseni ithathwa njengeyona nto ingcono ekupheleni kuka-2013. Umphathi owaziwayo unika iingcamango ezingama-50 eziza kukunceda nayiphi na ingcamango efanelekileyo kwiprojekthi esebenzayo. Kuya kuba luncedo ukufunda le ncwadi kungekhona kuphela kubaphathi bezentengiso, kodwa kubantu abafuna ukutshintsha umsebenzi wabo oqhelekileyo.