Xa ukhankanya igama lolu hlobo, kukho ukudibanisa ngokukhawuleza kunye nama-bandage afanelekileyo afanelekileyo agxininisa ukukhohlisa kweefom zezesetyhini. Umongameli waseFransi uHervé Leroux, owamisela uphawu lwakhe ngowama-1985, akanakuze acinge ukuba emva kwamashumi ambalwa eminyaka, abafazi abadumileyo behlabathi bahamba ngeengubo ezenziwe ngezandla. Iibhanti, iipketi kunye ne-corsets iHerve Leger, ukuyila i-silhouette, ifanelekile namhlanje, nangona uHervé Leroux idlulile umhlalaphantsi, enika ilungelo lokulawula indlu yefestile uMax Azria.
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Indlela yokuphumelela
Umsebenzi we-designer ovelele waqala nge-salon enobuhle, apho wayesebenza njengendoda yezinwele. Kwiminyaka emibini kamva, uHervé wagqiba ekubeni aqale ukwenza izitya zabesifazane ezenziwe kwiinjongo zika-Elsa Schiaparelli. Abantu baseParis baxabisa izigqoko zetekisi, kwaye sele sele sele banjelwe ngo-1980 wabizwa kwiqela lefestile yeFendi. Emva kancinci, ngowe-1983, umyili wasayina isivumelwano sobambiswano neChanel. Impumelelo yaphefumlela uHervé ukudala uphawu lwakhe, kwaye ngo-1985 umyili weminyaka engamashumi amabini anesibhozo wabonisa iqoqo lakhe lokuqala labesifazane.
Iminyaka emine idlule. Umsebenzi, uvule uLououx eParis, wayeyithandwayo, kwaye umyili wayesebenza ngokubambisana noKarl Lagerfeld , ekukhuthazeni uphawu lweCloe. Kodwa andifuni ukuhlala ngendoda enomdla endiyifumene nayo. Wayephupha ngokudala umtsha omtsha wokuguquka, umfanekiso ongenakukhunjulwa kunye nowothusayo, onokugqitywa ngokubonisa ukuqokelela okuza kukhutshwa. Ukucinga ngale nto, uLouou wangena ngesibindi isambatho sengubo ejikeleze i-plastic mannequin, eyijika ibe ngumhlobo. I-apotheosis yale bali yayiyi-suitage ye-bandage i-Herve Leger, ebeka indawo yokugqibela kwimiboniso yokuqokelela, eyabona umhlaba ngo-1989.
Ngo-1999, uphawu lokuthengisa lwe-Herve Leger lwaba yipropati ye-American BCBG Max Azria Group. Umqondisi wobuchule uJerome Dreyfuss wacinga ukuba iingubo zokubhinqa, izikhwama kunye neentshukumo zeHerve Leger zingenanto, kwaye kwithuba elithile zanyamalala kwiifowuni zendlela. Ubomi obuninzi bobu bengubo be-sexy bunikezwa kuMax Azria, owalandela inkampani ngo-2007. Namhlanje uhamba ngentloko yesigxina sesini kwabesetyhini kuwo wonke umhlaba, eqhubeka nokuguqulela iingcamango zikaLera. Ukudala i-bandage yabo, umyili usebenzisa i-elastic stretch fabric, etyunwe emacaleni amancinci. Ezinye iimodeli zihlanjululwe kwiboya okanye i-silika kunye nokudibanisa kwe-lurex, i-elastane okanye i-lycra. Ngendlela, uphawu lufumana igama elitsha. Ukususela ngo-2007 kuthiwa nguHerve Leger nguMax Azria.
Umgca wefowuni
Impumelelo yeqoqo lezimpahla zowesetyhini uHerve Leger waphefumulela uMax Azria ukuba enze i-perfume line. Ukuqala kokuqala kwento yokuthengisa kwakungumnqweno uHerve Leger. Iingqungquthela zeentyatyambo kunye neenkcukacha zaseMpumalanga zakhawuleza zenza umdla. Kamva kamva kufika isiqhumiso uHerve Leger Ete, uHerve Leger Owesifazane, uHerve Leger Intlebe, uHerve Leger Intsalane, eqhubeka efunekayo namhlanje.
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Namhlanje, phakathi kweefestile zeHerve Leger brand, ezo nkwenkwezi zehlabathi zibonisa ishishini njengoMiranda Kerr, uDutzen Kroes, uCindy Crawford, uKim Kardyashyan, u-Alessandra Ambrosio, uBernadette Pieters, uDiane Kruger, uNicky Minage, iTeka Sumpter, uTyrus Swift, uDita von Teese nabanye abaninzi . Amabhanti, iipketi, izikhwithi kunye nee-corsets ezenziwe ngabaqulunqi be-brand yaseMelika uHerve Leger, abazange baphume ngaphandle kwefashini, kuba bagxininisa ubuhle besidumbu sowesifazana, ukuvumela abanikazi babo abathandekayo ukuba banqamke ngozuko emikhondweni ebomvu naphantsi kokukhanya kwimizi!
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