U-Akris uyinkampani yaseSwitzerland evelisa iimpawu zokunethezeka zabafazi. Umsunguli we-brand wayengu-Alice Kreimler-Shoch, owathi ngo-1922 wanquma ukudala umfanekiso omtsha wowesifazane, amlethe i-luxury, ubutyebi kunye nobulili.
Izambatho uAkris
Ibhinqa elikhethileyo uhlobo luka-Akris lizithembele, lizimeleyo, kodwa liyinkwenkwezi kwaye liyintombi. Izambatho ze-Akris zenzelwe abameli besifazane abazaneleyo kwaye banqwenela ukugqoka ngokugqithiseleyo nangokwempawu. Ngoko ke, i-brand Akris ivelisa imodeli kwizinto zokwakha eziphezulu kuphela. Iqoqo lenkampani yaseSwitzerland linikezeli ngeempahla eziqhelekileyo kuphela, kodwa kunye neengubo ezifanelekileyo. Nangona kunjalo, nayiphina imodeli ikhululekile kwaye iyasebenza. Ngamanye amaxesha iimveliso ze-Akris zibukeka zingavamile, kodwa kubalulekile ukuba zizame, ngokukhawuleza xa uziva udibaniso lwesimboli kunye nomgangatho.
Ukususela ngo-1996, inkampani ibonisa uchungechunge lwesibini, olubizwa ngokuthi uAkris Punto. Igama elithi Punto kwisihloko lithetha "inqaku". Umgca wezambatho ukhutshwa ngokukodwa kubasetyhini abasemsebenzini. Izambatho uAchris Punto zivumela abameli beli qela, kungakhathaliseki ukuba iimeko zivakale kwaye zibafazi. Muse ngo kudala lo mgca wengubo nguEli McGraw kwi-movie "Ibali leNtsapho." Ngoko ke, zonke izambatho ze-Akris Punto zivezwa ngesitayela esihle. Imibala ephambili yale chungechunge ibomvu kwaye igrey. Nangona iinqununu ezilula, iimodeli ze-Akris Punto zibukeka kakuhle kwaye zibonakaliswe ngokucacileyo. Abaqambi beenkampani banikela iimpahla zokugqoka eziphathekayo ezahlukeneyo, umzekelo, uboya kunye nesikhumba. Kwakhona, iqoqo le-Akris i-Punto linika ikhefu epholileyo egcwele iigebethi, phantsi kweebhatyi kunye nenkqubo ekhuselekileyo yokukhusela, iibhola kunye neengubo. Umgaqo omkhulu ka-Akris Punto - ukuba imodeli ivela kwiindwangu ezihlukileyo kwisakhiwo, ngoko kufuneka zibe kwisikimu esifanayo sombala.
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