UStella McCartney: iteknoloji yezobugcisa kunye nokuphakanyiswa kwezinto eziphilayo emhlabeni!

Umqambi wefashoni odumileyo uStella McCartney uphantse nje ngokuba uyithandwa njengoyise ohloniphekileyo. Umyili wezambatho kunye neencedisi akayekanga ukunyamekela uluntu kwiimeko ezidabukisayo kwihlabathi jikelele. Uyaqiniseka ukuba into yokufudumala kwehlabathi kunye nezilingo kwizilwanyana ayinanto ibinzana. Konke oku kuyenzeka ngoku, nangona abaninzi abathengi bengacingi ukuba kubaluleke kangakanani ukugcina ukulinganisela okungqongqo kwendalo.

Ukubuyisela isikhundla sakhe sempilweni esisebenzayo ngaphandle kwemisebenzi engekho ngaphantsi, uStella ngoku kwaye uququzelele iimkhankaso zokukhangisa ezingalindelekanga. Ngoko, kwisikhokelo sokuthengisa i-brand yabo, i-couturier iqulethe iseshoni yesithombe ... kwindawo yokulahla! Indawo ifunyenwe empuma yeScotland.

Le ngcamango yenziwe ngumculi u-Urs Fisher, owenziwe ngumfoto we-Harley Weir. Ukukhangisa, kubuzwa uBirgit Kos, uHuan Zhou, u-Yana Godny.

Yintoni umyalezo?

UNksz McCartney ngokwakhe uvakalise ukukhangiswa kweempahla ezingalindelekanga. Uthi sele sele efuna ukukhangela uluntu ekusebenziseni okungalawulwayo, kwiimveliso ezinkulu ezisemaphandleni ezikhula nje phambi kwamehlo ethu, ziphazamise iplanethi yethu. Umyalezo oyintloko woPhulo ukubonisa indlela umntu abukeka ngayo kwaye anikezela indlela angatshintsha ngayo ikamva. Umyili wachaza ukuba abaninzi bethu bahlala kwiindawo zabo ezincinci kwaye abakucingi ukuba kwenzekani kuMhlaba.

Izinto ezingalindelekanga kwi-couturier

Oku akuzona zonke iindaba ezivela kwintombi enetalente neyintuthuzelo yeBetle. Ngenye imini kumaphephandaba kwakukho ulwazi oluya kuthi uStella McCartney uza kusebenzisana neBolt Threads. Inkampani yaseMerika igxile kwimveliso kunye nokuphunyezwa kwee-eco-materials. I-firm, esekelwe eSan Francisco, isebenza kwimveliso yee-fibers ngokusekelwe kwiiprotheni zezityalo, ezize zivelise izicubu.

Iprojekti engalindelekanga yinyama esekelwe kwimvubelo. Ukusuka kuyo kuya kwenziwa iimpahla eziza kungena kwiqoqo elitsha lomnxeba uStella McCartney.

Lo akuwona umzamo wokuqala woyilo kunye nezinto ezingavamile. Ngoko, ngenyanga edlulileyo abeendaba babika ukuba iqoqo leengubo kunye neengubo zilungiselelwa ukukhululwa kunye neParley Ocean Plastic. Le nkampani ibandakanyeka ekusebenziseni i-debris eplastiki ebanjwe elwandle.

Funda kwakhona

Enye yodliwano-ndlebe, uStella wavuma: ekuqaleni komsebenzi wakhe kwihlabathi lefashini, wayengenakuze aphuphe ukuba iifashini kunye neteknoloji iya kuba yinto enye kwaye iya kunceda ukunciphisa ingozi kwimfashini yendalo.