Inkampani e-Adidas idume lonke kwihlabathi ukugqoka iimpahla kunye nezihlangu zokuzonwabisa. I-brand rhoqo abaxhasi iMidlalo ye-Olimpiki kunye nobungqina behlabathi kwibhola lebhola. I-Adidas iqhuba umkhankaso wokukhangisa onobudlelwane obandakanya iinkwenkwezi kunye nabagijimi bobukhulu bokuqala (uKobe Bryan, u-Anna Kournikova, uDavid Beckham). Konke oku kunzima kwenza iingubo ezemidlalo zengqungquthela enye yezona zinto zidume kakhulu kwihlabathi.
Iinqwelo zezemidlalo ze- Adidas zinyani namhlanje. Ngaphezulu kwabo baqulunqa iqela elinetalente labenzi beefashini, phakathi kwabo yi-Yohji Yamomoto, uStella McCartney noMichael Michalski. Abaqondiyo bahlala bexhamla abathengi ngeesethi zangaphambili zembala eqaqambileyo edibanisa umgangatho, isitayela kunye nokuphikisana. Namhlanje, i-Adidas yezemidlalo iye yaziwa nje kuphela kubadlali bezemidlalokazi, kodwa nakwinkcubeko ye-hip-hop, ekhuthaza intetho yansuku zonke.
Adidas tracksuit yamantombazana
Ukugqithiswa kweso simboko kudla ngokubambisana nabakhiqizi abanganamdla abakhuthaza izinto eziphambili zezemidlalo kwiimarike. Ngokuqinisekileyo, intengo ephantsi kunye nebheji ye-Adidas isilingo esikhulu, kodwa ukuba ufuna ukugqoka igama lomtshini, kufuneka ukwazi ukwahlula inkohliso kwi-original. Kule nto kufuneka uqwalasele oku kulandelayo:
- Indawo yokuthenga. Izithatho zangempela zemidlalo zingathengwa kuphela kwii-Adidas Sport okanye i-Adidas Original. Izitishi zemarike kunye neevenkile ze-intanethi ziyakwazi ukunikela ngenkohliso, engafanelekanga imali esetshenzisiweyo kuyo. Ungaphinde ubhekise kwiwebhusayithi esemthethweni yenkampani.
- Ukuhamba ngefantasy. I-brand Adidas iphromotha isicatshulwa esiphantsi, ngoko ke akukho nabalingiswa beetotoki, iimpapasho eziphosa kunye neentyantyambo kwiingubo. Ukuba unayo ifayili eprintiweyo ebhalwe "Adidas" kwiindawo eziliqela, ngoko ke inkohliso.
- Ithegi. Izambatho eziphathekayo zinegatshana ebonisa iinombolo zecandelo kunye nolwazi malunga nokunyamekelwa kwento kunye noqhagamshelwano lomenzi. I-liner, njengomthetho, iqukethe iincwadana ezi-4-5. I-suit kufuneka ifakwe kwisikhwama seplastiki ngokubhalwe uphawu.
Ukukhetha i-suit ye-brand ye-Adidas, ukubethelwa kumgangatho, ngoko akufanele ukhathazeke ngemigca engalinganiyo, ukuwa kwezinto eziphathekayo kunye nezicubu ezingathandekiyo. Iipantshi kunye nejacket ziya kugqitywa njengento ephakamileyo njengoko iteknoloji yesimanje ivumela. Kwiimpahla, i-brand isebenzisa izinto eziphuhliswe yizobuchwepheshe. Ngoko, intsimbi ye-ClimaLite ithatha kalula umswakama obuninzi kwaye iyakhupha, ihlinzeke ukoma kunye nokupholisa nakwiimozulu zomoya. Okuchasene nalesi siqalo kukuphuhliswa kwe-CLIMASHELL, equka umlenze owenziweyo ovimbela ukungena kwamanzi abandayo kunye nomswakama ovela ngaphandle. Njengomthetho, i-CLIMASHELL iingubo ezisebenzayo zisetyenziselwa ukulungiswa kwezikhwama zezemidlalo zokuvula imvula ekwindla.
I-Sports ilandela i-Adidas Original
I-brand ye- Adidas ineempawu ezininzi zeengcinga, enye yazo i-Adidas Sport Heritage (eyaziwa ngokuba yi "Originals"). Lo mkhangeli uthathe iindwendwe ezithe tye kwilizwe lezemidlalo, ezifanelekileyo ngexesha lokuqokelela. I-Tracksuits i-Adidas Originals 2014 ihluke kwi-design engavamile kunye neempapasho ezinesibindi, ezikulo mgca we-classical of costumes. Umgca wokugqibela weengubo unikezelwa kwiNdebe yeHlabathi, eqhutywa eBrazil.
Ukongezelela kwisikhokelo esithi "Abakuqala", uphawu lukhuthaza kwakhona i-Adidas Style kunye neY-3.
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