Ipaki yasebusika yabase-Adidas

Ukufika kwepaki, amadoda athile avela kwihlabathi lonke kufuneka abulele ama-Eskimos - ngabantu abantlasempumalanga, abazama ukubalekela kubanda, baqulunqa ibhatyi elifudumele kakhulu kunye noboya kunye neentambo zentambo kunye ne-hood enkulu enqunywe ngoboya. I-Eskimos yayigqoke ipaki ngamashumi eminyaka, kunye neenkulungwane, kunye nehlabathi lonke le nxalenye yembambathiso yendlela ethile ayiyiyo yonke inomdla. Kodwa kuma-50s ekhulu leminyaka elidlulileyo laseMelika abaye bavakashela i-Alaska babona iipaki ze-Eskimo baza baqonda ukuba ezi zijikethi ezifunwa yi-US Army. Akumangalisi, kuba ipaki yayingeyona nje imfudumala efudumeleyo, kodwa ayinakunqanda ukunyakaza. Ukuhlanganiswa kwezi zimbini zenzeke ukuba zibe yimpumelelo kunye neepaki ezisuka kwiingubo zentlanga zenziwa zibe iigebethi zokubaluleka kwelizwe.

Ukusuka kwimpahla yomkhosi ukuya epakini labasetyhini ebusika

Njengoko kwenzeka ngezinto ezininzi, emva kwamashumi eminyaka amapaki ahambela emkhosini imihla ngemihla ukuya kwiingubo zokugqoka zeendlela eziziwayo kakhulu. Ukugqoka iipaki kube yinto ekhethekileyo, kubini phakathi kwamadoda nabasetyhini. Ipaki yasebusika yabasetyhini yaba yingxenye ebalulekileyo kwimifanekiso yezandla, ebudeni bebusika kubonisa izitrato zaseNew York, eLondon naseParis abafazi abathandayo abane "impumlo emoyeni." Ipaki yaba yinto elula, kodwa i-stylish ephawulekayo, ngoko akumangalisi ukuba ezininzi iimpahla zentengiso (zombini-ntengiso kunye nabasemagunyeni) ziquka iipaki zentombazana yabantwana minyaka yonke kwiiqoqo zabo zasebusika.

Namhlanje ungabona ipakthi yabasetyhini abashushu kwi-lukbuks yeemveliso ezifana neM Mango, iZara, iBershka kunye nabanye abaninzi. Uluhlu lwexabiso elincinci - ipaki yezilwanyana ezincinci zibiza ukusuka kwi-100 ukuya kuma-250 iikhephe.

Iipaka ezitolo zezemidlalo

Musa ukuwa emva kwezi mveliso kunye neenkampani ezivelisa iimidlalo. Ngoko, umzekelo, kwiiqoqo ze-Adidas (Adidas) ipaki yabasetyhini ebusika sele ithatha indawo yayo efanelekayo iminyaka emininzi. Emva kwakho konke, ipaki ayiyona nje ibhatshe labesetyhini ebusika, iifiliphithi zenkululeko, intuthuzelo kunye nokuzibonakalisa.

I-Adidas idala iipaki zasebusika abaphulaphuli besifazane abanolwazi olugqithiseleyo ngolu hlobo: lo luhlobo olulungileyo, kunye nemigangatho epheleleyo, kunye neyona nto inokubambisana nayo.

Owona uphumelele kakhulu unokuthiwa ipaki yamabhinqa eluhlaza okwesibhakabhaka - lo mbala oqaqambileyo uphelela phantse wonke umntu, kwaye ngaphandle kwawo ungomnye wemifanekiso ephathekayo yekhredithi. Ungathengela ipaki malunga ne-$ 100, kodwa udibanise ngokucacileyo ngezinto ezahlukeneyo zokugqoka. Nangona iifake ziveliswa yi-brand brand, zihambelana ngokufanelekileyo kwimifanekiso kwisitayela se "bohemian chic", "grunge" kunye ne "denim".