Iiplanga zePowula

I-Italian brand Prada namhlanje inxulumene nabantu abaninzi abanefestile, i-hooligan, kodwa iingubo ezikhethekileyo. Nangona kunjalo, akuyena wonke umntu owaziyo ukuba imbali yendlu yefestile ayizange iqale ngokugqoka iingubo kunye neengubo kumalungu eentsapho ezibutyebi, njengoko kwakuninzi iimpawu eziqhelekileyo zaseNtaliyane. Inyaniso kukuba iimveliso zokuqala eziveliswa phantsi kwe-brand ye-Prada zazingxowa kunye nezikhwama ezenziwe nge-walrus yesikhumba. Kwakukho ngo-1913.

Ukuhamba kweengxowa ezidityanisiweyo kwiletayikhiqiza evelise ngaphezu kweminyaka engama-50 kwaye, njengoko bethetha, ayizange igcine impumlo yakho emoyeni. Ngomhla wama-70s ekhulwini lokugqibela elikuloo ndawo kwabonakala ezininzi iimpawu zeteknoloji, kubandakanywa nendawo yokunethezeka, iifotukesi ezinqabileyo ezivela ePrada zaba zimbalwa kakhulu kunoma ubani (nangona ngelo xesha bebevele behlotswe ngekristal, amaqhekeza eigobols of tortoises kwaye umthi). Le meko ingasindiswa kuphela ngokuhlaziywa okupheleleyo kwengcamango. Oku kwagqitywa ngumzukulu womsunguli we-brand Miuccia Prada. Intombazana enobuqili, ekhutheleyo neyakhayo yakha iingubo zokugqoka, izixhobo kunye nezicathulo, kwaye yakwazi kwiminyaka embalwa ukwenza ihlabathi lonke lithandane nezinto zikaPrada.

I-Purse Prada njengophawu lompumelelo

Indawo ekhethekileyo kumgca wezesekeli zendlu yefestile iPrada ibanjwe izikhwama zezilwanyana kunye nekhredithi eyenziwe yesikhumba sonyani. UMiuccia Prada, nangona watshintsha ulawulo lomsebenzi wendlu yomkhulu kayise, akazange adibanise nayiphi na imigaqo yemveliso yokuvelisa eyayisekelwe kumgangatho ongaxhomekiyo kunye nokuphela. Yingakho namhlanje i-Rrada esikhwameni kunye nekhredithi kunye ne-logo yeli bhanki ibe yimiqondiso yempumelelo, ingqiqo kunye nenkathazo enomninimzi wabo.

Iintlobo zeebhokhwe kunye nekhredithi Prada

Iingxoxo ezidalwe nguMiuccia Prada ziyaziwa ngeentlobo ezahlukeneyo, imibala kunye nendlela yokusebenza. Kodwa iimodeko ezidumileyo zamabhinqa aseMiuccia Prada zilandelayo:

  1. Umkhenkethi omnyama weklastiki kunye ne logo "prada".
  2. Isikhwama esibomvu esenziwe ngesikhumba esenziwe ngamacwecwe okanye egcotyiweyo.
  3. Iingxoxo zeerstetok ezahlukahlukeneyo (ikakhulukazi izithumbu ezifudumalayo), ezihlotshiswe ngomnsalo ongeyonto, nazo zenziwa ngesikhumba.
  4. Iiplanga zezinto ezithiwa "ukudibanisa kabini", ezenziwe kwimibandela eyintandokazi yabakhi be-brand - abamnyama okanye obomvu.

Ngokumalunga neendleko zeenqwelo ezinjalo, zihluka ukusuka kwi-150 ukuya ku-500 ikota. Ixhomekeke kwintengo yale ncediso evela kwizinto ezivela kuyo, ekuqokelelwa kwexesha lonyaka kunye nonyaka linikwe, kwakunye nokuba zingaphi iikopi zemizekelo yekhredithi ethile. Emva kwakho konke, iipokethi kunye neengxowa zinokuthi zizodwa - njengokuba iifotukase zasePrada, apho zonke zaqala khona.