Izambatho zikaBetty Barclay zabesifazane zenziwe ngokukodwa kwabo bafazi abahlonipha ubuhle babo nobuntu babo. Zonke iirhwebo ze-brand zibonakaliswa ngamaxabiso angenokwenziwa ngentando yeninzi kwizinto eziphezulu zeemveliso kunye nokulungiswa. EYurophu, i-brand yaseJamani ihamba ngokuthengiswa phakathi kwabanye, njengoko i-brand ineenombolo ezininzi zeentengiso (malunga nama-3 500) kumazwe angama-60 eplanethi. Isambatho sikaBetty Barclay sidibana nemigangatho ekhoyo, kuba yenziwe kwaye yenziwe phantsi kolawulo oluqinileyo. Ezi zimbonakaliso zibangela abaphulaphuli abaninzi abathengi beemveliso zolu hlobo.
Imbali yenkampani
Uphawu lubhaliswe kwisixeko saseHeidelberk ngo-1955 ngumrhwebi ogama linguMax Burke. Kanye emva koko, i-brand ithola ilayisenisi yokuthengisa iimpahla zayo kuwo onke amazwe aseYurophu. Ngaphambi kokuba kusekelwe uphawu, uMarx Burke sele sele ekwazi ukuqhuba ibhizinisi lakhe, ekubeni wasungula ishishini lakhe lohlobo lwe-textile ngo-1938. Kancinane kamva, le nkxalabo ivelisa iqoqo likaBetty Barclay, owawubona umhlaba ngo-1961. Kwiminyaka eyisixhenxe kamva, kwihlabathi lefashini, incediso yegama elibizwa ngokuba yi-GIL BRET, ngokugqithiseleyo ukuveliswa kweebhulukhwe, izikhwama, iimpahla zangaphandle. Ukugqithiswa kwezinto ezininzi, ukunyuka kweenkampani kwanda, ngoko ngo-1971 inzuzo yenkampani ibe ngaphezu kwezigidi ezili-100 ezibonisa umnyaka. 1996 kwaba yinye yexesha eliyimpumelelo kakhulu kwinkampani, kuba lo nyaka unikwe ilayisenisi ukudala nokuthengisa iimveliso zengubo. Ukongeza, i-brand ngokubhaliweyo kwe-Drapers Record (umagazini waseBrithani) wanikwa ibhaso elikhethekileyo elibizwa ngokuba ngu-"Entrepreneur of the Year." Unyaka ka-2002 wawubalulekile kuba ngelo xesha i-brand yahlaziywa kwakhona, kunye nelokudala i-logo yahlaziywa. Ukususela ngoko, i-logo ayitshintshi. Ngomnyaka we-2005, umkhweli wawubhiyozela iminyaka engamashumi ama-50 kwaye, njengangaphambili, wanikezelwa ngesihloko sodumo lwe-brand of the year.
UBetty Barclay Spring-Summer 2013
Uphawu oluqhelekileyo lwesiJamani uBetty Barclay ngo-2013 luvuyisa bonke abafazi befashoni kunye neqoqo labo elitsha. Ukuqokelelwa kukaBetty Barclay ngo-2013 kubumbene zonke iindlela zokuthabatha umgangatho wonyaka - iipateni ezibonakalayo ezikhanyayo, iipomethri kunye neentyatyambo eziqholiweyo , imibala eqaqambileyo kunye nemigca eqinile. Izitayela zikaBetty Barclay zigqoka zibonakala zicocekile kwaye zihle, njengoko zifezwa ngomoya othembekileyo nongcolileyo wexesha. Ukuqokelela kweebhatyi zeBetty Barclay kunye nezinye izinto zibandakanya izinto zezemidlalo, iintlobo zeentlanga kunye neentambo, izixhobo ze-retro, imidwebo ehlukahlukene yamaCeltic. Ukuhlanganiswa kwezitayela kunye nezitayela ekwakhekeni kweengubo zeBetty Barclay zibanika ikhefu ekhethekileyo. Ukugqwesa kweqoqo kwakukho iintlobo zeempapasho ezinokuyihobisa nayiphi na imveliso yesigqoko sesigqila samabhinqa, kwaye umkhonto ophezulu kwisitayela ngumzi wesixeko.
Iipateni zezobugcisa, imizobo ecacileyo kunye nokuhlobisa izimbali akuhloswanga nje kuphela iimpahla, kodwa kunye neengxowa zeBatty Barclay, ezinika ukuqala, ubuhle kunye nobuhle. Inqaku elithile elikhethekileyo liza kwenziwa ngama-zippers kunye neefowuni ezahlukileyo, ukusika kwe-laconic yeengubo kuya kubakho. Ugxininiso oluphambili lweqoqo elitsha lukhulu kwinani elikhulu kunye neentlobo zeebhatyi kunye nee-blazers. Naliphi na i-fashionista inokuthabatha imodeli efanelekileyo - ibhattshana elifutshane nelilolona, i- cardigan edibeneyo yowesifazane, i-blousons eqinile, ii-capes ezihlukeneyo kunye ne-raincoats. Inketho ekhethiweyo iya kuba yi-blazer ene-crochet edibeneyo kunye neqhosha elilodwa, wonke umhlaba ogqityiweyo ngokuprintwa kweentyatyambo. Uyakubonakala enkulu nge-blouse emhlophe kunye ne-fade ye-jeans emnyama.
| | | |
| | | |
| | | |
