Ibhendi eyaziwayo yaseNtaliyane uBenetton ibizwa ngokuba ngumsunguli wayo, uLuciano Benetton. Umyili wefestile onetalente wayehlala kwintsapho ehluphekileyo, kwaye ukumnceda, kwafuneka ahambe esikolweni aze aqale ukusebenza. Inendima enkulu ekukhethweni kobugcisa yadlaliswa udade wakhe, owazisa uLuciano ngengubo ekhishwe nguye. Le sweta yayingavamile kuba yayinemibala emininzi. Yilokho eyaphefumlela umyili ukuba aphuhlise ishishini lentsapho.
Namhlanje, izambatho zeBenetton zithandwa kakhulu emhlabeni jikelele, kwaye uphawu luye lwabonakala njengenye yeemveliso eziphumeleleyo eYurophu.
Ngoku kutshanje, iqoqo elilandelayo laseBenetton, elijoliswe kwixesha le-spring-ehlobo konyaka we-2014, sikhululwe.
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Iqoqo elitsha leBenetton 2014
Uninzi lweempawu zentwasahlobo-zasehlobo zenziwa ngohlobo lweklasi, kodwa imibala iyahluke kakhulu, yinto ebonakalayo eyona nto ibonakalisa uphawu lweBenetton. Kuyo yonke imbali yobomi benkampani, imibala ekhuthazayo yinto ehamba phambili.
Ngoko, inkolo yangempela yexesha elizayo iya kuba ngamagqabi aqaqambileyo, ayenziwa ngemibala eyahlukileyo, okuyi-pink, i-strawberries, i-turquoise, i-mint, emhlophe, emhlophe, kunye nombala wesikhumba. Imodeli yalezi zibhulu zinezixhobo ezifanelekileyo zokubheka, kwaye zenziwe nge-cotton fabric.
Kwakhona kufanelekile ukunikela ingqalelo kwiimfesane kunye neengubo, eziye zahlukelelwa ngokuhlanganiswa kwee-shades ezinobunqamle. Iimodeli ezininzi zineempapasho eziqhakazile ezinika umfanekiso wokukhanya nokungabi namacala.
Iqoqo lonke leenqwelo zeBenetton liye labonakala lincinci kwaye litshintshile, kwaye kwaneendlela zempi ekusebenzeni kukaLuciano zibukeka zintando. Kwimizekelo emininzi, kukho iziqhamo (zombini ezinkulu kunye ncinane) kunye neempendulo zejometri. Ngokomzekelo, i-cardigan eqingqiweyo okanye amachaphaza e-polka ahlanganiswe ngokugqithiseleyo kunye neengqungquthela ezikhazimulayo.
Iqoqo elitsha 2014 lihambelana ngokupheleleyo nefilosofi yendlu yeBenetton yefashini, kwaye akukhona nje ngemibala eqaqambileyo, kodwa kunye nexabiso lentando yeninzi. Ngoko ke, nawuphi na umfazi onomninimandla waseBenetton unokukwazi ukugqoka iimpahla eziphezulu kunye nezindleko.
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