Ukulahla nokuhlulwa kwentengo - inzuzo kunye neengxaki

Ezinye iinkampani, ukwenzela ukuba zikhuphisane, zilungele ukusebenzisa iindlela ezahlukeneyo. Phakathi kwazo kukugqitywa kwamanani entengo, oko kukuthi, ukulahlwa kwamanyathelo. Siphakamisa ukuba sifumane ukuba senze ntoni ukuba umncintiswano udampu.

Ukulahla - yintoni na?

Wonke umntu osomashishini kufuneka azi ukuba ukulahla kukuthengiswa kweempahla kunye neenkonzo ngexabiso eliphantsi kwamanani. Amanani anjalo aphindaphindiweyo ngamaxabiso emarike, ngamanye amaxesha angaphantsi kwexabiso leempahla kunye neenkonzo. Imisebenzi yokulahla ihluke kakhulu:

1. Ukungena kwi-market entsha . Ngamanye amaxesha ukunciphisa ukunyuka kwamaxabiso kubaluleke kakhulu ukuba kuhambele kwiimarike ezintsha.
2. Ukuzila kwiimarike ezintsha . Ukuzimela kunye nokuthembela ukufumana indawo kwiindawo ezintsha, kubalulekile ukufaka isicelo sokulahla.
3. Ukukhutshwa kwamashishini . Le ngenye yezona zinto zihamba phambili kulwisana namaqhinga aqinile.

Ngokusoloko ukulahla kuqhutyelwa likarhulumente okanye inkampani ngesiseko sokuba zonke ilahleko ziya kuhlawulwa. Kwakhona kwenzeka ukuba ukulahla kusetyenziswa njengesiganeko esisodwa, ukwenza imali yokwenza imali kunye nokuthengisa iimveliso ezingekho mthethweni. Kwamanye amazwe, ukufakwa phantsi kwexabiso kwamanani kuthathwa njengento engalunganga, kwaye kulwa, ukusebenzisa imithetho yokulwa nokulahla.

Ngaba ukulahla okusemthethweni?

Iingcamango ezifana nokulahla kunye nokucalulwa kwentengo zininzi ngokufanayo. Ngaphantsi kocalulo lwentengo luqondwa njengokuzaliseka komkhiqizo omnye okanye inkonzo kwiimarike ezahlukeneyo ngamanani ahluke ngokupheleleyo. Kule meko, iimpahla kwiimarike enye zingaba nexabiso eliphantsi, kwaye kwenye indawo yokuthengiswa zingathengiswa ngexabiso elithengileyo. Lo mcimbi udibaniswa ne-monopolization yeemarike kunye nokusetyenziswa kwamaxabiso aphezulu. Ngenxa yesizathu sokuba inkampani ethile ihlala kwindawo yokuthengisa, ithola ithuba lokuthengisa iimveliso kwixabiso elithengileyo. Ngoko le nkampani ifumana inzuzo.

Ukulahla nokudibanisa kunye nemigodi

Into efana nokulahla inezinzuzo kunye nokungonakali. Phakathi kwezibonelelo:

1. Ithuba lokuzisa nokukhuthaza iimpahla kunye neenkonzo kwiimarike ezikhethiweyo.
2. Ukukhuthazwa ngokufanelekileyo kweempahla kunye neenkonzo.
3. Akukho ziqhotyoshelweyo ezongezelelweyo ezifunekayo.
4. Ukwahlukana ngokukhethekileyo kwezinye iindlela zokuthabatha abathengi.

Ngaba olo hlobo lokulahla

1. Ukunciphisa ukusebenza kwenkampani.
2. Ukunciphisa inzuzo kunye nenzuzo yoshishini.
3. Isimo sengqondo sobungcali benkampani ngokubhekiselele kwinkampani iyahlakala.
4. Isimo sengqondo esingafaneleki sabathengi kwimveliso.

Iimpawu zokulahla

Abaqalayo kunye nabasomashishini abanamava bayaqonda ukuba ukulahlwa yindlela ekhuthaza umzabalazo osebenzayo kumncintiswano. Iingcali zibizela iimpawu ezinjalo zezi zinto:

1. Ukwenqaba inzuzo ngenxa yamanani aphantsi.
2. Umgangatho weemveliso uyabuhlungu, kunye nenkonzo yabathengi.
3. Ixabiso liye laphantsi nje ngenxa yeenkqubo ezizodwa zokuthengisa.
4. Ukunciphisa intlawulo kubhekiswe kumzabalazo kunye nabakhuphiswano.

Iintlobo zokulahla

Kukho iintlobo zokulahla:

1. Ixabiso - intengo yeempahla ezithunyelwa ngaphandle ixabiso lemveliso efanayo kwimakethe yasekhaya.
2. Ixabiso - oku kukuthi xa umkhiqizo ungathengiswa ngaphantsi kwexabiso lentengo.
3. I-Monopoly - inkampani inokuhlala kuyo yonke imarike kwaye ithengise impahla ngaphesheya ngaphantsi kwayo ithengisa kwimarike yasekhaya.
4. Ubuchwepheshe - ukuthengiswa kweempahla kunye neenkonzo ngexabiso eliphantsi ngenxa yemveliso ephezulu ngokusebenzisa iteknoloji yesimanje.
5. Intlalo - inkcazelo yexabiso lentengo.
6. I-sporadic - ukungenisa kwemveliso ngobuninzi kwimakethe yasekhaya. Injongo yalo kukunciphisa iimpahla ezingekho mthethweni.
7. Intentional - ukunciphisa okhethekileyo kwixabiso lempahla yokuthumela ngaphandle.
8. I-Mutual - ukuzaliswa komkhiqizo omnye ngamazwe amaninzi.

Indlela yokulahla ngokuchanekileyo?

Ukuba inkampani idinga ukulahlwa ngunyanzeliso, kubalulekile ukuqonda indlela yokulahla kunye nokuhambelana nemithetho elandelayo:

1. Ukusondela kwinkqubo yokunciphisa amaxabiso ngokungangoko kunokwenzeka. Njengoko ukhetha, unokunciphisa intengo engekho kwimveliso efanayo nomqhubi, kodwa lowo ozisa imali engenayo.
2. Intengiso nganye kufuneka ibe nesizathu kwaye iphelelwe ixesha.
3. Ukunciphisa amaxabiso kuphela kwiimarike ezivuthiweyo.
4. Kubalulekile ukuqinisekisa ukuba umsebenzisi wokugqibela unokuzuza

Iziphumo zokulahla

Ethetha ngemiphumo yale ngxaki, akunakwenzeka ukuba kucacise ingozi yokulahla:

1. Inzuzo iyancipha.
2. Abathengi baqala ukukhetha iimveliso apho zingabizi, ngaloo ndlela "baphuma izandla zabo" kubathengisi.
3. Abadayisi bafumana ubungqina bokuthi intengo ebaluleke kakhulu kubathengi. Kamva, abaqeshwa abayi kukhuthazwa lula ukuba basebenze kunye nemveliso engenaxabiso lentengo.

Indlela yokujongana nokulahla?

Ngamanye amaxesha, ukwenzela ukukhusela "indawo phantsi kwelanga", kubalulekile ukulwa nokulahlwa kwamashishini. Sinika iingcebiso ezibalulekileyo kulabo abafuna ukuwina:

1. Maski amaxabiso. Kufanele usethe intengo ephakathi kwemveliso okanye inkonzo efanelwe nawe. Iimpahla zomgangatho oswelekileyo zingathengiswa kumaxabiso angaphantsi kwexabiso, kwaye amaxabiso athile kufuneka abekwe kumaxabiso aphakathi. Ngokuphathelele kwimveliso engcono, ke amaxabiso kufuneka abe phezulu.
2. Yenza iipakethi zephakethi Umzekelo unokuba ngabaqhubi beefowuni abathengisa iimveliso zodwa, kodwa iiphakheji zenkonzo.
3. Cwangcisa isenzo sexeshana sokunciphisa amaxabiso. Kule meko kuyimfuneko ukucacisa ukuba emva kwexesha elithile, amaxabiso aya kufana.
4. Ukwenza izinto zixabiseke ngakumbi. Ukwenza oku, kufuneka unciphise amaxabiso ngexesha elithile. Ngeli xesha, abathengi kufuneka bathethe ukuba iimveliso zibhetele kwaye zixabisekileyo kunokuba zikhuphisana.