Inkampani yaseSweden i-H & M, ekhethekileyo ekuthengiseni iimpahla kunye nezinto zokusebenza, yaqala ukuphuhlisa uhlobo olutsha lweshishini. Kuqulethwe kwinto yokuba abafazi abasemgangathweni baya kukwazi ukusebenzisa iimpahla zolu hlobo, ezenziwe ngenkunkuma, ngakumbi iplastiki. Ukunikezwa kwemvelo kwamenywa umzekelo kuNataliya Vodyanova, owathi, ngaphandle kokungabaza, avumile.
U-Natalia wengubo ebomvu ebomvu
Uluhlu lweemveliso eziza kuboniswa kwiqoqo le-H & M Conscious Exclusive alisaziwa. Nangona kunjalo, iparele yeqoqo sele iphumelele iintliziyo zamantombazana amaninzi. Waba yindoda ebomvu etyhizi kunye nepinki, etyunwe kwisitya esincinci: umphezulu weemveliso kunye nesinqe esiphezulu siphenduka ibe ngumkhonto omde, kwaye iqhosha elifanelekileyo lihlotshiswe ngamachule adlala. Kwakukho kuyo kubonakala phambi kweekhamera zabafoto bezithombe ze-Natalia, abangafihli ukuzonwabisa kwakhe kwimveliso. Emva kweseshoni yesithunzi uVodyanova uthe amazwi ambalwa malunga nokuqokelela:
"Andikwazi ukukuxelela ubuninzi bokudalwa kwe-H & M Conscious Exclusive yandihlasela. Kuyamangalisa ukuba ukusuka kwintambo yeplastiki ungenza izinto ezintle. Enyanisekileyo, ndiqala ukuhlangana nengubo yeBIONIC, kwaye wandinqoba. Ngengubo yakhe, ndiziva ngathi ngukumkanikazi! Kuhle kakhulu. Kodwa into endiyithandayo kukuba yonke inkunkuma yeplastiki ekhusela ukuhlala ngokufanelekileyo kwiplanethi yethu iya kuba yinto enhle ngokwenene. Kuba zonke ezi ziindaba ezilungileyo. "
- UJennifer Lopez uthengisa intengiso yakhe ngeMet Gala 2018
- U-Natalia Vodyanova wabelana ngentanethi yakhe yentlalo kunye nomfanekiso ochaphazelayo uAntoine Arnaud kunye nendodana yakhe uMaxim
- U-Natalya Vodyanova uthetha ngokukhulisa abantwana, esebenza njengomzekelo kunye nesimo sengqondo ngokuxhatshazwa
I-H & M ibonise enye into evela kuyo
I-trademark eyaziwayo ayizange ixhomekeke kwengubo yokugcoba kwaye ivelise izixhobo ezininzi. Kwakuyikhwama elincinci elincinci elinikezelwa ngepinki kunye neluhlaza okwesibhakabhaka.
Njengoko umlawuli wokudala wekhontrakthi adluliselwe kwelinye ludliwano-ndlebe naye, umthengi uya kulinda iimpahla ezi-60 ezahlukeneyo kwiqoqo le-H & M Conscious Exclusive. Oku kuya kuba yimpahla yesini esilungileyo, iimveliso zamadoda, kwakunye nemveliso yabantwana. Ungalibali i-H & M kunye ne-perfume. Ukuqokelela kuya kubakho i-fragrances yebhinqa, eyenziwa ngesiseko seoli.
Iimveli ezivela kwinkampani yaseSweden zifanelekile ukulinda ngo-Ephreli 20 ngo-160 ezityeleleyo kwihlabathi jikelele.