UHelly Hansen yinkampani yaseYurophu eneembali nenkulungwane yesiqingatha. Kuwo wonke unyaka ngokuphindaphindiweyo kwaye ngokukhawuleza kunqoba uthando lwabathengi abaninzi kwihlabathi jikelele ngekhwalithi kunye nokuyila okuthakazelisayo kwezambatho kunye nezihlangu. Iibhotshi zebhola zamabhinqa ngoHelly Hansen azikho nje izihlangu ezinqanda amanzi, ziyi-symbiosis yobunjani, isitalelo kunye nentuthuzelo. Imodeli kunye nombala wemibala ububanzi kangangokuba zonke iintombazana ziya kukwazi ukukhetha enye ebonisa zonke iimfihlelo zomphefumlo wakhe.
Izixhobo zebhotshi uHelly Hansen
Inkokeli yehlabathi ekuveliseni iimpahla kunye nezihlangu kwiimidlalo ezidlulileyo - uphawu lweHelly Hansen - lwaqala umlando wayo ngaphezu kwekhulu leminyaka edlulileyo, ukudala iimveliso zabaqhubi nabasemagqabini. Iibhothi zakhe zerabha zihluka ngale ndlela:
- Umgangatho ongenakwenzeka . Amava amaninzi kunye nophando oluninzi kwintsimi yokuvelisa izicathulo ezifudumele kwaye zikhululekile zenze ukuba kube lula ukudala izibhobho ezinokuthi zincinci kwaye zincinci ukuba awukhumbuli umzuzwana ukuba zenziwe ngeerubha. Umgangatho wangaphakathi uqhutywe ngokupheleleyo ngekotoni, into enhle kakhulu kwiinyawo ezibandayo kunye nemvula emanzi. Umkhuseli wedwa uyenza ibe yincinci.
- Ukuyila umdla . Inkampani yaseNorway isebenzisa abaninzi abaqulunqi be-Europe abahamba phambili abaqokelela ngokuqokelela izambatho kunye nezambatho kwihlabathi. Iibhotile zeerabha azikho. Ibini ngalinye lilodwa. Uluhlu lwesibonelo luzaliswe kunye neendlela ezizimeleyo kunye nezizimeleyo, kwaye ziyakhathalela namhlanje. Umbala wombala uya kukwanelisa iminqweno yazo zonke i-fashionista. Kulo xesha kwiqoqo yeebhotile zeerabha ungabona ubude obude bebhoot: ukusuka kwifutshane ukuya kwexesha ngaphantsi kwamadolo.
- Xabiso leDemocratic . Nangona igama elidumile emhlabeni, ixabiso lebhoti liyamangalisa. Ukuthenga iibhola ze-raber ze-Helly Hansen zamabhinqa, awufumani nje umkhiqizo onomgangatho, kodwa unamava onke okudala induduzo kunye nokufudumala okuvumela inkampani ukunciphisa iindleko, ngaloo ndlela ishiya intengo yeempahla kwiqondo elimnandi.
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