Ngo-2012, umculi odumileyo u-Lady Gaga wakhulisa i-perfume yakhe yokuqala, enegama elithi "Udumo" (ukusuka kwisiNgesi "Uzuko"). Iphunga elivela ku-Lady Gaga lenza umdla ongenakwenzeka ngaphambili kuluntu. Iifoto zebhotile ebomnyama negolide ibonakala kwi-Intanethi ngaphambi kokuba kuvezwe ngokusemthethweni. Le nyaniso ayizange idumise umculi. Ukufunda ukuba umangaliso awusoze usebenze, u-Lady Gaga akagcini nje ngokubeka umfanekiso wesiphakamiso sokuqhumisa, kodwa wabonisa kwakhona imfihlelo eyona nto ebalulekileyo yokuqumba. Umculi waqinisekisa abafundi ukuba i-perfume iqukethe isampuli yegazi lakhe: "Ngoko ungiva kumzimba wakho." Ngaphandle kokutshintsha isicatshulwa sakhe esinoyikisayo, u-Lady Gaga wathi "iphunga elivuthayo lifana nehenyukazi eninzi".
Udumo lweGrace Lady Gaga
Enyanisweni, iingxelo ezinjalo ngumbhali zaziyingxenye yenkqubo ye-PR. Enyanisweni, iphunga elimnandi likaGood Gaga liqhumisa kwaye lilo lifazi. Iimoya ngokwazo ziseqela lempuma. Imimoya yobuqhetseba ayikude nokuhlambalaza.
Amanqaku aphezulu: jasmine, orchid.
Amanqaku aphakathi: i- belladonna, i-safari, i-apricot.
Amanqaku asekelwe: ubusi kunye nesiqhumiso.
Ukubunjwa kwemimoya kaGrace Gaga
Kwi-packaging of the spirits of Lady Gaga Fame kubhaliwe ukuba ziquka "iinyembezi zikaBeldonna, intliziyo ecinezelekileyo ye-tiger i-Orchidea eneqhosha elimnyama leqhumiso, i-apricot kunye nentsebenziswano yesineli kunye ne-drop of honey". Enyanisweni, yonke into iyenzeka kakhulu - iimoya ziquka:
Udumo - umnyama omnyama
- belladonna;
- orchids;
- jasmine Sambak;
- ubusi;
- i-apricot;
- saffron;
- qhumiso.
Udumo lwefowuni ukusuka ku-Lady Gaga yintsika yokuqala yombala omnyama. Umbala weqhumiso uhambelana ngokupheleleyo nombala webhotile. Ubhaliso kwiphakheji luthi le yodwa, inimitable ngendlela yayo, iphunga, umnyama, njengomphefumlo "Uzuko", kodwa engabonakaliyo emoyeni. Kukho inyaniso kule nto, kuba umbala weemimoya mnyama, kodwa xa uhlanjululwa, ulahlekelwa ngumbala kwaye ungabonakali. Ngoko abafazi befestile abanako ukuyika lo mbala ongaqhelekanga weqhumiso.