Iibhoti ezisuka kwi-Italian firm Fabi ayikhethi nje kuphela iqela labasetyhini emhlabeni wonke, kodwa kunye neemvumi ezidumileyo kunye neempembelelo. Phakathi kwababhinqa bebhinqa, umzekelo, umculi uSher.
Imbali ye-brand Fabi
Indlu yezinwele zeFabi yasungulwa ngaphezu kweminyaka engama-40 edlulileyo, ngo-1965, ngabazalwana ababini: uElioo no-Enrico Fabi. Bathengela kumgangatho ophezulu weempahla ezikhutshweyo, kwakunye nokuyilo olukhethekileyo. Ngelo xesha, ifilosofi eyintloko yelophawu iqulethwe kwiimodeli zentambo nganye, oko kukuthi: imbono yabathengi malunga neengubo ezenziwe kwiFabi ibaluleke ngakumbi kuneendlela zentambo. Okokuthi, abaqulunqi beli bhanki abayi kuze banikezele ukulungelelanisa komxhasi ukukholisa ukutshintsha kwexesha eliqhelekileyo.
Le ndlela yokwenza imveliso, kunye nemodeli esemgangathweni yeyona mveliso yavumela abazalwana ukuba benze iqumrhu elinamandla, eliye laphumelela ngoku. Amabhantshi anezihlangu ze-brand zeFabi afunyanwa kuwo wonke umhlaba. Inkampani inomlinganiselo omkhulu wemigca, ivelisa iindidi ezahlukahlukeneyo zezicathulo kubantwana, amadoda kunye nabasetyhini. Umthengi ngamnye uya kukwazi ukuthatha uFabi ngokukodwa kwinqanaba elithandayo. Iminyaka embalwa edlulileyo, inkampani yaqala ukuvelisa imizekelo yezemidlalo, oko kukuthi, ngoku kwiivenkile zentengiso unokufumana ikhetho kungekuphela nje kwengubo yokugqoka okanye ukuphuma, kodwa nakwezemidlalo kunye nokuphila okusebenzayo. Ukongezelela, inkampani ikhiqiza inani elikhulu leemveliso eziza kuncedisa nayiphi na ibhondi.
Iibhokhwe zamabhinqa uFabi
Ingqwalasela enkulu ihlawulwa kubayili beenkampani eziphuhlisayo zasebusika, oko kukuthi - iibhotile zasebusika zabesifazane baseFabi. Emva koko, ngaphezu kokubonakala, kufuneka bafudumeze bafudume imilenze yenkosikazi yabo kakuhle. Into ehlukileyo yeebhotile ezivela kulo mqondiso wefashini ngowona mgangatho ophezulu wokukhangela kunye nezinto ezisetyenzisiweyo, ezilawulwa kuzo zonke izigaba zemveliso, kwakunye neendidi ezahlukeneyo zemizekelo. Kuyathakazelisa ukuba umzekelo ofanayo udla rhoqo kwiinguqulelo ezimbini: isikhumba kunye ne-suede. Okokuthi, ukuba uthanda i-boot-boots-boots-boots, kodwa zenziwe nge-suede, kwaye unqwenela ulusu olude ngakumbi, ke lo mzekelo uza kuba kwingubo yesikhumba. Ngomgca weebhotile zasebusika uFabi uza kufumana imodeli nayiphi na ukuphakama kwe-bootleg, ukusuka kwiibhotile zeenyawo kunye neebhotshi zesiqingatha kwiibhola, kunye neendlela ezahlukeneyo zesithende.
| | | |
| | | |
| | | |
