Kuza kube yimini, amanyathelo angasese, iingcinga kunye neengcamango ezijoliswe ukuba zithandwa kwaye zithandwa kakhulu azinjalo. Ngokuphathelele okwenene, okulungileyo, ovuyokileyo nokuthandwa ngumthengi umveliso, okwangoku, awunxulumene nemarike enkulu . Uhlobo oluthile lweMsombuluko olusisiseko, oluseSweden, ngumzekelo wembali yendawo esele yanda kwihlabathi lonke.
Uphawu lwefestile yolutsha
I-Jeans engabonakaliyo yabesilisa kunye nabasetyhini Ixabiso elingabonakaliyo ngoMsombuluko liyabonakala ezitratweni zeedolophu ezimbi kakhulu kwihlabathi, kodwa kungekhona wonke umntu owaziyo ukuba ekuqaleni kwe-brand yaseSweden ngo-2000 kwakuyivula yokugcina impahla. Le ngcamango yavela ku-Oiryan Andersson noAdam Friberg. Ukuvulwa kwesitolo sesibini kwintsimi yaseStockholm. Ulutsha lubekele injongo yokungenzi imali, kodwa ukuchitha ixesha kunye nabahlobo ngokutshintshiselana, ukutshintshiselwa imali yokufuzisela impahla. Ivenkile, ebizwa ngokuba yiVeki yeVeki, ngokukhawuleza yaziwa, kwaye xa iqela lizaliswe ngumyili weLasse, abafana banquma ukufudukela kwiziko eliyinkunzi. Isitya esitsha sasisiqalo soshishini elibi. Ngoku usebenze kwishedyuli, kwaye kungekhona xa uOriyan okanye uAdam ebenakho ixesha lokukhulula, abathengi abasigxina kunye nomxholo omtsha ngendlela yefashthi yee jeans ezidityanisiweyo kunye nezinto eziye zasetyenziswa. Unalo isitolo kunye negama elitsha - Usuku lweveki.
Kodwa ngeli qela elinesakhono alizange lime. Ngo-2004, iSweden yahlatywa yisigqibo esiphendulelayo-kwi-weekday counters yabonakala kwiiyunithi zokuqala ezisibhozo zeeans eziqhelekileyo. Babenomncinci, imibala ye-denim engazange ikhutshwe kwaye yabonakala ngeendleko eziphantsi kakhulu.
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Akumangalisi ukuba kwiiveki ezimbini amashalofu ayengenanto. Ngokucacileyo, abantu abaselula bayayixabisa imizamo yenqaku elithengisayo ngoMsombuluko, owanikezela isitayela esicacileyo esitsha. Impumelelo yabahlobo abaphefumlelweyo ukudala inkampani yeeVeki zeeVeki, apho i-Oiryan neSanna Alddaks yenze idizayini, i-Friberg - kwinkqubo yokuvelisa, kunye neLasse - kwisicwangciso soqoqosho. Ukuthengisa kunye neemifanekiso zanikwa iKarl Grandin kunye neBjörn Atldaks. Ngo-2005, ulutsha lwaseSweden lubona iingubo ezivela kwiqoqo elipheleleyo. Ngo-2008, i-Jeans e-Cheap Jeans yaba yinxalenye yeScandinavian-market-market H & M. Ukususela ngelo xesha, i-jeans yohlobo lwe-stylish, i-T-shirts yangaphambili kunye neempapasho , iinqumama zonyaka kunye neengubo zasehlobo, iingubo kunye neengubo zeMsombululi ezingabizi ziye zafumaneka kumafesisti kunye nabasetyhini befestile kuwo wonke umhlaba.
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Ukugqoka kwangoku
I-logo ebonakalayo engabonakaliyo ngoMsombuluko, ebonisa i-skull, ngoku ibonakala kwiingubo ezivela kumaziko amaninzi okuthenga. Ngonyaka ka-2009, isikhundla somyili wezakhiwo sabanjwa ngu-Anne-Sophie Buck. Ukuba ngumdlali oyinyaniso wesimboli saseSweden, wongezelela ukulungiswa kwezambatho zentsha kungekuphela kwimizekelo emitsha yee jeans, kodwa kunye neengubo, iimpahla zokugqoka, izigulane, iigebengu kunye neengubo. U-Anne-Sophie ukhetha imbala ebomvu, emnyama, enobumba obumileyo kunye ne-bluish. Izambatho ezenziwe kuloluhlu luyasebenza, zilondoloze umbala osempumalanga.
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Asikwazi ukuthetha ukuba iingubo ezingabonakali zangoMsombuluko zizodwa kwaye ziyingqayizivele, kodwa ifilosofthi yecandelo kukuba umntu makenze umntu, kwaye umsebenzi we-brand ukumnika izinto ezifanelekileyo.
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