Iidenge ze-Adidas zidume ngokugqithiseleyo phakathi kwabasetyhini kunye namadoda, kuba zibonakaliswe ngithuthuzelo oluhle ngexesha lamasokisi, ukuzinza kunye nemigangatho ephakamileyo yezixhobo ezisetyenziswa ekuveliseni. Phakathi kweendidi ezahlukeneyo zeempawu, wonke umntu unokukhetha ngokukhawuleza lowo ufanelana naye kunabanye.
Kedy Adidas - njani ukwahlula inkohliso?
Okwangoku, kukho ezininzi izicathulo ezahlukahlukeneyo kwiivenkile nakwiimarike, ezo, ngokutsho kwabathengisi, zenziwe ngumqondiso odumile we-Adidas. Okwangoku, ngokwenene, kuphela inxalenye encinci yeemveliso ezinxulumene nenqaku loqobo, kanti iimbini ezininzi zeembatho zifakwe kwiivenktri ezithandwayo kwaye zinyani.
Ukuze ungaphathi kakubi ukhetho kunye nokuthenga iimveliso eziphezulu, kuyimfuneko ukukhokelwa zizi ngcebiso ezilandelayo ze-style stylists kunye neengcali:
- qwa lasela umgangatho wendwangu kunye nokulungiswa. Iinqwelo zangaphambili ze-Adidas zisoloko zenziwa ngokucophelela-ezingenawo amanqaku e-glue, izibonda zitshitshiswe kunye nokutshitshiswa, akukho villi okanye i-threads excessively-sticks away from anywhere;
- nganye imveliso ine logo yegama. Ngexesha elifanayo, le mveliso iveliswa kuphela ngokufaka imveliso kwimveliso yangempela, kunye nakwiimpawu, ngokukodwa izitatimende zisetyenziswa;
- kwithegi yesicathulo ngasinye kukho imfutshane kunye nenombolo yomzekelo. Iimveliso zangempela zonyango owaziwayo, zihlala zihluke, nangona kwezinye iimeko zingahambelana;
- Ukuba ezinye iintambo ze-shoelaces zifakiwe kunye neebhodi zakho, kufuneka ukhangele ngokucophelela kwiipakethe apho zifakwa khona. Ngoko, ezi zipakishwe kwisikhwama esincinci seplastiki kwaye zininzi kakhulu. Ubuxoki kwiimeko ezininzi zikhokelela ekugcinweni kweplastiki;
- Ekugqibeleni, zonke izitya ze-Adidas zithunyelwa kwiwebhusayithi esemthethweni yenkampani. Ngaphambi kokuthenga, qiniseka ukuba ukhangele ukuba imodeli onomdla ngayo kubonakala ngathi. Mhlawumbi, kuya kuhluka kwi-original yombala okanye ukusetyenziswa kwamagama.
Iidoda ze-Adidas - ezifanelekileyo iimodeli
Phakathi kweendidi ezahlukeneyo zokukhetha umzekelo ofanelekileyo akuyi kuba nzima. Ukuba izitya ezimhlophe okanye ezimnyama ze-Adidas zigqibelele yonke into, ngoko izinto eziqhakazileyo zifuna ukhetho oluchanekileyo kwezinye izakhi zemifanekiso kwaye kungenakufaneleka kuzo zonke iimeko. Okwangoku, kwisigqoko sokubhinqa kwabasetyhini banamhlanje bengekho enye, kodwa zimbini ezimbalwa zeesanti, ngoko zinokugqithiswa phantse yonke imihla.
Kedy Adidas Superstar
Okwangoku, ama-sneakers e-Adidas Superstar yiyona ndlela ebonakalayo ebonakalayo yezicathulo zecala. Ngethuba lokuqala babesetyenziswe kuluntu jikelele kwii-1969 ezikude, kodwa ngelo xesha ukubonakala kwazo kwahluke kakhulu kwale mihla. Phantse iminyaka engama-50 i-Adidas Superstar izinezi ziye zatshintshwa ezininzi, kodwa ezinye zeempawu zazo ziye zatshintsha, umzekelo:
- "iglasi" ephantsi;
- ukuvelisa ngokupheleleyo zonke iinkcukacha ezivela kwesikhumba semvelo;
- Ingeniso yeRubber, ebonakalayo ifana negobolondo;
- i-sole ithambileyo ingashiyi mibala phantsi;
- mabala.
I-Adidas Hamburg sneakers
Ngowe-1982, i-Adidas Hamburg sneakers yaveliswa ngokukhethekileyo kubalandeli bebhola yaseBrithani. Bawuthandwa ngokungaqhelekanga phakathi kwabantu abancinci namantombazana awakhawuleza amisela lo mzekelo kwihlelo. Uluhlu lweHamburg lwenziwe ngama-suede suede afanelekileyo kwaye lunemiba ehlukeneyo, njengale:
- onobugcisa bendabuko obuyi-T, obufezekisa ukuhlala okungaqiniseki kunye neenzwane ezisebenzayo ixesha elide;
- yedwa yecala elibonakalayo elenziwe yerubha engavumelekanga yendalo;
- Ukubhaliswa kwegolide kwiHamburg ngasecaleni lomveliso.
Adidas Neo gym izicathulo
Izidenge ezingavamile kunye nezetekisi i-Adidas Neo yimizekelo yanamhlanje, imbali yayo ayihlali iminyaka elishumi. Ngesihlandlo sokuqala olu hlobo lwezambatho eziphezulu luvela ngo-2008 kwaye lujoliswe kubantu abancinci, abakhokelela kwimpilo esebenzayo. Ngombulelo ngokucatshulwa ngokucokisekileyo kunye nesisindo esiphansi, i-Neo Adidas izinazi azibangazi kakuhle nakwiimeko zamasokisi amade, kunye nombala wabo obala kunye nophawu lobugcisa bokuqala bayakwazi ukuvuyisa umnikazi wabo kunye nabo bonke abantu ababajikelezile.
I-Adidas Gazelle sneakers
Umzekelo kunye negama elingavamile - i-sneakers Adidas Gazelle - lakhiwe ngo-1968. Ekuqaleni kwakujoliswe ukuqeqeshwa kunye nemincintiswano kwiimidlalo, kodwa kamva yayisetyenziselwa ukugqoka nsuku zonke. Lo mzekelo unempawu eziliqela ezahlukileyo kwabanye, umzekelo:
- ifolda yerabha, eyenziwe yento ekhethekileyo eyenza ukunyakaza nokunyanyiswa kwemithwalo;
- I-Sock, iqiniswe ngombongqo ohlobo lweT. Esi sibonelo sinikeza uncedo olukhulu lokukhusela kunye nokukhuselwa kwezwane ezithintekayo;
- inxalenye ephezulu yenziwe ngeengulube zeengulube zee-degrees ezahlukeneyo zokuvelisa, ngokubonga ngamandla afunekayo aphunyeziweyo.
Adidas izinebe ngamaphiko
Amacengekazi ase-Adidas ngamaphiko aqulunqwe ngumyili wefashini uJeremy Scott. Ekuphefumleleni komyili wamenza izicathulo zeengqungquthela apho amaqhawe amandulo uPerseus noHermes bahamba khona. Lo mbandela, njengamaphiko, ufuzisela ubuchule, ishishini, ulutsha kunye nokuzithemba , ngoko ke lo mzekelo uthandwa kakhulu ngabasetyhini abaselula. Iidenge ze-Adidas ezinamaphiko zenziwe ngezinto ezihlukeneyo, kubandakanywa isikhumba semvelo kunye nezambatho.
Iingqungquthela zabasetyhini i-Adidas
Kwi-insortment ye-brand ikhona imizekelo yamantombazana amancinci kunye nabasetyhini abadala. Ngoko ke, abasetyhini abasemfashini banqwenela ukhetho olubomvu lwe-Adidas okanye iimveliso zenye imibala ekhanyayo kunye neenguqulelo eziprintwayo. Abameli besini esilungileyo beminyaka yobudala bakhetha ukhetho lwezidalwa zehlabathi, ezinokudibaniswa lula kunye nezinto ezahlukileyo ze-wardrobe, ngoko ke ukhetho lwabo luvame ukuwela kumabhondi abamnyama okanye abamhlophe be-Adidas.
Izidanga eziphezulu ze-Adidas
I-Adidas izindebe eziqhakazileyo kunye ezintle zikhululekile kakhulu. Zidibene kakuhle kunye naziphi na izinto kwisitayela semidlalo, nazo zonke ijee ezizithandayo kunye neengubo zokukhanya zasehlobo . Zinemivuzo eninzi, xa kuthelekiswa nemodeli emithathu, umzekelo:
- Izitya eziphezulu ze-Adidas zixhotywe ngeempawu zokunciphisa ezikhethekileyo, ezenza ukuba kubekho ukukhwabanisa xa kuhamba;
- Ukongezelela, le mizekelo inemiphetho eyanciphisa umthwalo kwikholamu yomgcini;
- Ekugqibeleni, iimveliso eziphezulu zineenkcukacha ezikhethekileyo zokuhlala kunye ne-delta support system eyenza i-gait isome ngakumbi.
I-Suede izitya ze-Adidas
I-suede yemvelo isoloko idume kakhulu kwiintombi kunye nabasetyhini, kuba izicathulo ezivela kule ndawo zibukeka zihle kakhulu kwaye zihle kakhulu. Okwangoku, iimveliso ze-suede zidinga ukuphathwa ngokucophelela, ngoko azifanelekanga zonke iifama ezihle kwaye zingenakufaneleka kuzo zonke iimeko. Iimodeli ezenziwe kwi-suede yemvelo zihle kakhulu zidibaniswe neengubo zemizi kunye neengubo, ngokomzekelo, ii-Adidas zincinki zepinki ezivela kulo mbhalo ziza kukhangeleka nge-skirt kunye ne-romantic chiffon blouse.
Izibambo ze-Leather Adidas
Uninzi lwemveliso yenkampani lwenziwe ngemveliso yesikhumba, okwenzela uncedo olukhulu kunokuba lukhuphe iisokisi ezinde kwaye aluyi kubangela ukujuluka kweenyawo. Bayakwazi ukukhonza iminyaka emininzi kwaye abalahlekelwa yimbonakalo yabo, ngoko ke bayathandwa kakhulu kwi-sex fair. Ezi mveliso zidibaniswe ngokufanelekileyo kunye nezinto ezahlukeneyo ze-wardrobe. Ngokomzekelo, izitya ze-Adidas zezimhlophe zentombi zibukeka zihle kakhulu ngejees zakudala okanye ingubo emfutshane yelinen .
Iidoda ze-Adidas
I-brand eyaziwayo kakhulu kwimveliso yezemidlalo kunye nezihlangu zivelisa iimveliso kubafazi, amadoda kunye nabantwana. Abameli bezesondo eziqinileyo baxabisa ngakumbi iimveliso zolu hlobo ukuze zibonakalise ukubonakala, ubukhulu obuphezulu kunye nempawu ezininzi ezizodwa eziqinisekisa ukuba zithuthuzela kwixesha. Iidoda ze-Adidas zokuzivocavoca zivela kwiimodeli ezahlukileyo, kodwa ezona zidume kakhulu phakathi kwazo zilandelayo:
- Iimbambo ezinamaqabunga ezikhangelekile kwaye zingavamile. Ukucoca kungenziwa ngamacandelo eebhantshi, iingubo okanye i-synthetic threads;
- ukhetho lwekeykey;
- izitya zomhlaba wonke zomthunzi ongathathi hlangothi;
- i-hybrid evela kwi-Adidas "i-Chukka", ene-2 mibini yeemingxuma zeentambo. Lo mzekelo uhlukile ekuphakameni, ufikelele emaqotsheni.