Mhlawumbi, akusiyo imfihlo kuyo nayiphi na intombazana ukuba ukhetho lweehotshi ehlobo lufuna ingqalelo ekhethekileyo. Kumele kuthengwe kwiimvavanyo kunye nekhwalithi yekhwalithi, ukwenzela ukuba ikwazi ukugcina imilenze kakuhle kwaye ayiyikuyicima. Kwiminyaka yakutshanje, umkhwa ongathandabuzekiyo, uhlala kwindawo ekhokelayo, izidada. Ziyamangalisa kakhulu, zinobugcisa kwaye zikhululekile. Izicathulo zabesetyhini, eziveliswe phantsi kwe-brand yeTeva, zinobunqweno obuhlukeneyo kangangokuba yonke ibhinqa yefestile inokukhetha imodeli yayo. Kule nqaku, makhe sithethe ngazo kunye nenkampani yeTeva.
Malunga neTek brand
Umsunguli wenkampani nguMark Thatcher, owenza iindwendwe ze-Grand Canyon. Nguwuphi lo msebenzi owamkhokelela kwingcamango yokudala izicathulo zezemidlalo, ezijoliswe kwiindawo ezininzi zokuhamba ixesha elide kwiindawo ezifudumeleyo. Ngubani oya kucinga, kodwa izihlangu zakhe zeTeva Terra kunye nezinye izinto ezinokuthi zisasazeke ngokukhawuleza kwaye zaziwa. Ngaphandle kwalokhu, ukuya kutsho, uphawu lweTeva aluvelisi kuphela izidada, kodwa nezibhotshi, izicathulo, izitya ezininzi izicathulo ezisebenzayo.
Iingxowa zeeNtshonalanga zeNkcazo zeNkcazo ziphela ngokugqithiseleyo ukudluliselwa, ukufudumala, ukunyamezela, kunye nokukhanya kwelanga. Ngexesha elifanayo, phantsi kweempembelelo zezi zinto, abalahlekelwa yimbonakalo yabo ekhangayo nonke. Izicathulo zolu hlobo zineenzuzo ezininzi, kodwa ezi ziphambili zi:
- uyilo olumnandi;
- ku mtsalane;
- ku sebenza;
- lula;
- ku thembeka.
Iingqungquthela zaseTeva ziyaziwayo emhlabeni wonke, kwaye ibuye izigidi zabantu abalandeli eMelika kunye nangaphezulu. Ukuveliswa kweengubo, eziquka izicathulo, inkampani isebenzisa uphuhliso oluthile lobuchwepheshe. Ngoko, izinto ezisisiseko zomsebenzi ziyi- nubuck , isikhumba semvelo kunye nezinto zokwenza izinto ezisemgangathweni.
I-assortment yenkampani inkulu kangangokuba ingazanelisa iimfuno zaso nawuphi na umthengi. Uphawu lunikeza izicathulo zemidlalo yamanzi, kwakunye nemisebenzi elula yangaphandle kwintsapho yonke. Ukongeza, i-brand inikezela izicathulo zokukhanya eziqhelekileyo ehlobo, kunye nezicathulo ezifudumele ekwindla nasebusika. Inkampani ibandakanyeka ekuveliseni izihlangu, kwabancinci abadlali kunye nabahambi.
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