Ngomhla wexesha lokubanda, ukufumana iimpahla zangaphandle ezifudumele ziba yinto ebalulekileyo kakhulu. Iingubo ze-fur, iingubo zeegusha kunye neepakethi azikwazi ukuziqhayisa ngokungafani kangako njengeebhatyi. Kodwa yiyiphi imodeli yokukhetha? Nguwuphi umenzi onokumthemba? Amantombazana amaninzi akhetha imveliso yangaphandle eyenziwe yinkampani yaseMelika i-North Face, eyasungulwa ngama-1960s kunye neTomkinsons. Njengabalandeli bokuphila okusebenzayo, uDoulas nomkakhe baqalisa ishishini labo ngokuthengiswa kwe-ski kunye nezixhobo zokutyelela. Inkampani abayigama ngokuhlonipha "iNdonga yaseNyakatho" - enye yeendlela ezinzima kakhulu kubagibeli, abaye banquma ukunqoba intaba ye-Eiger. Kwi-store ye-Tomkinson, unokuthenga nayiphi na impahla eveliswe yiinkampani ezintle kwihlabathi ezijoliswe kweli qela leemveliso. Ngowe-1968, ivenkile yathengiswa kuKenneth Klopp, owathi wagqiba ukuzimisela ukuvelisa imveliso ye-ski kunye nezixhobo zokutyelela. Yilapho i- logo ye-North Face ibonakala, engatshintshi namhlanje.
UkuLwela kweThekhinoloji
UKenneth Klopp, onobunzima obunzima bokuziqonda, ngokukhawuleza wathatha ukwanda kwe-assortment. Ngama-1980, ngaphandle kweentente, iibhegi zokulala kunye neentaka, i-North Face brand yaqala ukuvelisa iimpahla. Amagqabi okuqala amadoda kunye nabafazi I-North Face yawela kubathengi ukuba bancede. Babefudumala kakhulu, njengoko isalathisi sasebenzisa idada phantsi. Ijokethi yasebusika I-North Face yaba yikratshi le nkampani. Imodeli nganye yenzelwe ukuba igqitywe kwiimeko ezingqongqo zendalo. Inguqulelo kwihlabathi lezembatho zangaphandle zenzeke ngasekupheleni kwee-1970. I-Gore Corporation yaqulunqa impahla ekhethekileyo-i-membrane ye Gore-Tex. Oku kufumaneka kukubambisa iqumrhu elininzi iqabane elitsha, elinye lalo liba yinkampani i-North Face. Iibhakabhaka zasebusika nasekwindla I-North Face kunye ne-membrane Gore-Tex ifuna kakhulu namhlanje. Iminyaka embalwa eyadlulayo kwiqoqo le-North Face kwakukho nebhekethi ebonakalayo, eyayixabiswa ngabakhenkethi abangqongqo.
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Ngowe-1980, inkampani yaseNorth Face yasungula ukuveliswa kweebhakethi ze-ski, kodwa zazixabiswa ngabangenanto enxulumene nemidlalo. Kwaye oku kuyinto engokwemvelo, kuba ikhona ibhontshi yasebusika yamadoda okanye yabasetyhini I-North Face iyisampuli yokukhanya, induduzo kunye nokusebenza. Iingeniso zengubo yangaphandle zinokuthi zithathwa kwaye zenziwe ngamagxa, zifanelwe kumgca ongaphantsi, kunye nobukho beepokotshi zangaphandle kunye nezingaphakathi, ezizibophelele ngokukhawuleza. Iimbumba kunye neemodeli ezingezantsi zikhangele ingqalelo nje kuphela ngenxa yokukwazi ukugcina ukushisa ixesha elide, kodwa nangenxa yokuyila. Ngaphandle kwengubo emnyama yeLaconic I-North Face ibonakala idibeneyo kwaye ifaneka .
Ukusebenza ekwakhiweni kweqoqo elitsha, abaqulunqi beenkampani zaseMerika baqalisa ukutyekela kwimboni yoshishino, oku kuthetha ukuba yonke intombazana e-North Face ijacket ayikhuseli kuphela kwiqanda nemoya, kodwa ibuye ibukeke ifane. Phantse yonke imodeli yeebhatshekazi zamabhinqa zinkulu ekudaleni imifanekiso yasekwindla-ebusika kwindlela yamhla ngemihla.
Izinto eziphathekayo, ubuchwephesha obunokutsha, udidi olubanzi, uqobo, ukukhanya kunye nokukhetha okukhulu kwemibala - Iipokethi I-North Face yanelisa iimfuno zabasetyhini abafuna ukuzenza ngokuzenzekelayo phantsi kwayo nayiphi na imeko. Kwakhona kubalulekile ukuba inkampani ye-North Face iqhuba ipolisi yentengo yenkululeko. Iingqayi eziveliswa yinkampani yaseMerika zifikelelekayo kwaye zifikeleleke.
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