UFendi yihlabathi elidumileyo kwaye lithandwa kakhulu indlu yaseTaliyane. Ingqwalasela yakhe eyona nto kukuveliswa kwemveliso eyenziwa ngoboya kunye nesikhumba, kunye nezambatho zowesifazane, iziqhumiso kunye nezixhobo. E-Italia, lo mboniso uthathwa njengomzekelo wefashoni kwaye uyathandwa kakhulu.
Imbali ye-brand Fendi
Imbali yoluphawu lwaqala ngowama-1925 kwi-workshop yaseRoma, eyenza iimpahla zesikhumba. Kwakuloo nyaka ukuba abafazi bakaFendi banquma ukuvula ivenkile yabo yemveliso yeevenkile. Ndiyabulela ekugqibeleni iziqulatho kunye nemveliso yekhwalithi ephezulu, ivenkile yaqala ukukhula kwaye ikhula ngokukhawuleza. Ukugqiba ukwandisa, isibini ngo-1932, savula i-salon yokuqala yokuthengiswa kwemveliso yobumnyama. Ukususela ngoko iingubo zoboya be-Fendi zithathwa njengomzekelo wesimboli kungekhona kuphela e-Italy, kodwa kuwo wonke umhlaba.
Abamkeli be-Fendi bomtshato babenentombi zabo ezintlanu, ababenembopheleleko yokuqhuba ishishini. Abazalwana bakaFendi ngamaqela ahlanganyelweyo akugcinanga nje ukugcina ukuhla kwelophawu oludumileyo emva kweMfazwe Yehlabathi yesiBini, kodwa kwakhona babuyisela kwimarike, okwenza kube yinto ethandwa kakhulu.
Ngowe-1952, oodade babemema uKarl Lagerfeld, umyili waseJamani, owabeka isiseko se-Fendi brand brand. U-Karl watshintsha umqondo womsebenzi, ukuze indlu yefestile ibonakaliswe emhlabeni jikelele. Kwakhona wavelisa i logo yeFendi, esasetyenziswa namhlanje.
Kwiminyaka yama-70, indlu yefestile yaqala ukuphuhlisa izitya zokuqala zowesifazane, kunye nezixhobo. Ngelo xesha, iimveliso zikaFendi zenzelwe kuphela abantu abacebileyo. Ukwandisa inani labathengi, kuma-80s kwagqitywa ukuba kuqalwe ukukhululwa kwe "Fendissimo" - umgca wolutsha. Ngowe-1990, iNdlu yeFestile ibonisa abantu abaqala ukugqoka uFendi.
Ukususela ngoko, uphawu oludumileyo lwase-Itali lukhula rhoqo. Iingqayi, ifenitshala, iziqholo, iimpahla, izesekeli, ubucwebe, kunye nemveliso yeenwele kunye neekhumba ezithengiswa kwiimakethi zanamhlanje, zivuyisa abalandeli beli bhendi kunye neengqokelela zonyaka zangaphambili.
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Iikholeji zakutshanje
Iqoqo elitsha lekwindla-ebusika le-Fendi 2013, elinikezwa nguKarl Lagerfeld elingatshintshiyo, lugxotha wonke umntu ngesakhiwo esicwangcisiweyo esiphantsi ngeendlela eziphakamileyo zokuzikhukhumeza. Iimveliso zesikhumba ezithandekayo ziphazamisa isitayela esingavamile, kunye neengubo zangaphambili kunye nezicathulo ezithakazelisayo ziba intandokazi kulo mboniso. Iimveliso zeFur kunye nesigqibo sokuqala se-stylistic, kwakhona sijonge ngokungenakunqandwa, nto ibangele inani elikhulu labalandeli beli qoqo leFendi.
Imiboniso yokugqibela yendlu yefestile eyenziwa eMilan, apho iqoqo le-Fendi linikezelwa kwi-Spring-Ehlobo ka-2013. I-Suprematism ibangelwa ukuhlanganiswa kwemigca ye-geometric ecacileyo kunye namanani eengubo, iingubo, iebhatyi kunye neengubo ze-Fendi. Inkqubo yombala ayi-black, i-white ne-gray-blue kunye nokongeza kokumemeza okuluhlaza okwesibhakabhaka, obomvu, obomvu nolomdaka, kwakunye neempahla ezenziwe ngesandla ezenziwe ngee-sequin, zamatye kunye ne-sequin. Kulo qoqo umqambi waseJamani akafaki ukuprintwa okungaqhelekanga kunye neentyatyambo, ngokugxininisa kwiimpawu ezimnandi, ukudala inhlanganisela engqalileyo engavamile.
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I-Shoes Fendi, echazwe kule ngqokelela efanayo ihambelana neengubo. Uninzi lweempawu zasehlobo zihlotshiswe ngeeninzi ezininzi ezinemibala eyahlukileyo. Izikhwama zesikhumba, iingubo zokugqoka, iifutshane, i-sweaters kunye neengubo kwi-show ziye zongezwa ngezinto zokuqala kunye nezohlobiso nguFendi. Impumelelo enkulu yayineentambo ezingaqhelekanga kunye neengxowa zesikhwama ngeendlela zeekhabhi kunye nokugqiba kwezitye.
Indlu yefestile iFendi isoloko iyakubonga iimbono zayo zokuqala, zihlala zihlala zifunwa ngenxa yentsholongwane, engavumelekiyo, kodwa ngexesha elifanayo izixazululo eziqondakalayo ezichazela ukukhula, ukukhuthazwa nokuphuhliswa kwexesha elizayo le nkampani.
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