Izikhwama zihlala zizikhoboka ezithembekileyo zesigqibo esihle sabantu. Abagcini nje ukugcina izinto ezithile, kodwa benze negalelo labo elibalulekileyo kumfanekiso wonke. Kwezinye iimeko, ingxowa eyona nto igxininise kakhulu, ngoko ke kufuneka kukhethwe ngokunyamekela. Ingqalelo ngokukodwa iigokodo ezenziwe ngu-Etro odumile.
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Imbali ye-brand ye-Etro
Imbali yerhwebo yaqala ngo-1968. Umsunguli wayo wayeyingcali kwibala lobuhle uJimmo Estro. Kwaye ngaphantsi kwesi simboli kuphela senziwa. Kakade ngelo xesha wabeka injongo yokuvelisa iimveliso eziphezulu zekhwalithi. Ngoko, walandela ngokucacileyo injongo yakhe waza wakhiqiza iingubo ezivela kwimibhobho yemvelo, njenge-cashmere, ikotoni, isiliki kunye nelinen. Nangona kunjalo, nabani na onokuvelisa iingubo kwaye uJimmo waqaphela ukuba kwakudingeka ukuzisa into ethile. Oku kuqakathekileyo kwakungumzekelo ongaqhelekanga kunye nezisombululo zemibala yangaphambili, eyaqala ukwahlula iimveliso zentengiso yakhe kwabanye abaninzi.
Ngowe-1982, uphawu lwavelisa isikhwama sokuqala, esenziwa ngekhnoloji ekhethekileyo kwi-resin jacquard. Kakade ngo-1984, lo mqondiso wazisa iqoqo epheleleyo lezinto eziphathekayo ezenziwe ngendwangu, iplastiki kunye nesikhumba, phakathi kwazo ezahlukahlukeneyo zeengxowa ze-Ethro, eyona nto yayisasazwa kwihlabathi jikelele.
Ukwangoku, ukongeza kwizinto eziphathekayo, indlu yaseTaliyane ifaka iimpahla, ifenitshala, izinto zangaphakathi kunye neephunga. Kule minyaka engamashumi amane edlulileyo, inkampani iyafana ngokuchaneka kunye nesitayela. Kuphawulwe ukuba le mveliso yinto engabonakaliyo kuyo yonke imveliso yeefashoni ezikhoyo. Leyo yenziwa yimibala engaqhelekanga yembala, inhlanganisela enobungqina kunye nokukhanya okungenakucingeka, okuyiyo, ngokukhawuleza, iyanelisa iimods ezininzi. Namhlanje, inkampani iqhutywa ngabantwana abane, uJimmo Estro. I-Veronica, iKahn, uJacopo kunye no-Ippolito banamacandelo ahlukeneyo kwaye balawulwa ukuphuhliswa okuqhubekayo kwelophawu.
Namhlanje, isikhwama se-Etro, esiyi-original, sithandwa kakhulu kwimakethe yentengiso. Kutheni ujolise kwi-original? Njengawuphi na uphawu oluthengwayo lwezikhwama, u-Ethro unayo ikopi. Ukuze ungangeni kulo mgibe, kuyimfuneko ukuthenga iimveliso zoluphawu lokuthengisa kuphela kwiivenkile ezithembekileyo nezobukhulu. Isikhwama sokuhamba se-Etro singenziwa ngeenguqulelo ezahlukeneyo. Kukho imodeli eqinile kakhulu efanelekileyo ngokufanelekileyo kubantu boshishino, kwaye zikhona zikhanya ngakumbi kwaye zikhanya ngakumbi. Okufunekayo kuba nabamantombazana bayisitokethi zokuthenga , nto leyo eyenza uphawu lwe-Etro.
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