Indoda eyaziwayo yowama-37 ubudala kunye neenkwenkwezi zokunxibelelana nezentlalo uKim Kardashian uya kunikwa ibhaso elimangalisayo ngoJuni 4, eyasungulwa kulo nyaka okokuqala ngqa. Esi sigqibo senziwe yi-CFDA (iBhunga leMafaki yeMafrika yaseMelika), okwenza ibhaso elitsha kwiluhlu lweebhaso ezinikezelweyo, elibiza ngokuba yi-Influencer Award. Eli bhaso lihlukanisa abantu abaye baqhuba impembelelo enkulu kwi-fashishini.
UDian von Furstenberg ubeke isigqibo malunga nesigqibo seCFDA
Emva kokuba yaziwa ngokunikezelwa kweKardashian, umshicileli wenziwa nguSihlalo weCFDA u-Diana von Furstenberg, uchaza isigqibo seBhunga ngale ndlela:
"Ndicinga ukuba abaninzi baya kuvuma nam ukuba lixesha lokudala ibhaso elinjalo njenge-Influencer Award. Kungekudala, iimpembelelo zoluntu, intanethi kunye ne-intanethi kwimfashini yinto enkulu kakhulu, ngoko-ke, ukuba singaboni abantu abaneenkokheli kule nto, asikwazi. Yingakho uKim Kardashian eya kuba ngumnini wokuqala wale bhongo. Xa sikhethile abaviwa kwiibhaso, sineendlela ezininzi ezinokukhawuleza, kodwa emva kokuhlalutya imisebenzi yazo zonke, sagqiba isigqibo sokuba kukhangelwe ntoni uKim. Iqiniso lokuba ngaphandle kokufumana imfundo ekhethekileyo kwintsimi yoyilo, kunye nokwenza umsebenzi ekudaleni umfanekiso nesimboli, uKardashian wakwazi ukwenza igalelo elikhulu kumashishini. Ndiyabulela ngamandla akhe obuntu, i-PR eyakhelwe kakuhle kunye nobuchwepheshe bedijithali, wakwazi ukunqoba iintliziyo zabantu abaninzi. Njengokuba siyazi, sele sele kunabalandeli abangaphezu kwezigidi ezingama-200, abelana nabo ngolwazi ngeendlela zokunxibelelana kweeNtlalo. UKim wakwazi ukunceda yena kunye nosapho lwakhe ngokunyaniseka ngobomi bakhe, kodwa yile nto eyadlala indima ebalulekileyo ukuba iKardashian yaqatshelwa iminyaka emininzi edlulileyo njenge "Icon of Style."
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- Ziyi-mi-mi-mi: iimbongolo zezinyosi ezixhambileyo, ezinamathele kwientyatyambo, zathandeka kwi-Net!
- UKim Kardashian wanquma ukukhulula umgca weengubo ngegama elihlazola
UKim ubonakalisa impembelelo yakhe kwimimandla
Abo bafana abalandela ubomi kunye nomsebenzi weKardashian bayazi ukuba malunga neenyanga ezintandathu edlulileyo uKim wakhulula umgca we-fragrances ebizwa ngokuba yi-KKW. Ingcaciso yokuba ibhubesi lenkwenkwezi libonisa i-perfume yayo yokuqala ngokukhawuleza ihamba ngeenxa zonke ezinxulumene nentlalo, kwaye phakathi kwabalandeli kubangele ukungabikho nto. Iziqhumiso zathengiswa ngombandela weeyure, nangona kwakukho iziqulatho ezingaphezulu kwama-200,000 ezikhutshwe.
Yiyo le nto eyenza ingqiqo engapheliyo kwiingcebiso zeJury Cury. Ekupheleni kwentetho yakhe, uFurstenberg wathetha la magama:
"Xa ndaxelelwa ukuba imimoya yaseKardashian yayithengiswa ngeeyure ezimbalwa, andizange ndikholelwe. Kwaye nangona abantu bebengayazi ukuba izivumba ziyavumba. Oku kuphinda kubonakalise ukuba uKim unempembelelo enkulu kubantu, kuba wonke umntu ufuna ukufana naye, kwaye uphefumle ngendlela ayithandayo. Ndiyicinga ukuba ibhinqa lombono obonwayo, ngenxa yemisetyenziselwano yakhe yoluntu, wakwazi ukwakha ishishini eliphumelelayo. "