Phakamisa i-curl - enye yeempawu ezidumileyo kwihlabathi, ezibandakanyeka kwimveliso yezemidlalo yokukhwela, imidlalo yamanzi nobusika . Ukuyila ngokugqamile, kubangela imibala, ukusetyenziswa kwezinto eziphezulu zobugcisa - konke oku kukhangeleka kwiingubo nakwizinto eziphathekayo kule nkampani.
Imbali ye-brand Rip curl
Inkampani yaseAustralia Inkcazo ye-curl yakhiwa ngowama-1969 ngabahlobo ababini abangena kwi-overfing friends: UBrian "Ding Ding" Umculi noDoug "Baqhayisa" Ulwaphulo oluphithizelayo edorobheni elincane laseTorquay. Kukude kude nedolophu edumileyo, ukhange abo banqwenela ukukhwela ibhola, ukusuka kuzo zonke iindawo zehlabathi - iBell Beach. Ekuqaleni, abahlobo balungiselela inkampani ukuvelisa i-surfboards, kodwa ke kwaqala ukuveliswa kwemidlalo yezemidlalo - oku kwakuyinyathelo lokuqala lokuya kwidumo yenkampani.
Imbali yegama lenkampani aliqhelekanga. Ukuba ukuguqulela ngokoqobo, ngoko "Hlaziya i-curl" imele "Rvy! Sukuba! ". Le nto yayibhalwe phantsi kwibhodi ethandekayo yomsunguli we-brand Doug Warbrick. Kwaye kwaye kwakubhalwe igama lesibili elithi "Inja Enhle!" Nangona emva koko uDag ngokwakhe wavuma ukuba kwakungekho nentsingiselo ebalulekileyo kule mibhalo ebhaliweyo, nangona kunjalo, kwakungathi "Rwy! Phenduka! "Yaba yinto enjani yokubonakalisa ingcamango yegama. Iingubo zakhe zenzelwe abafuna ukusisigxina, bephula izibophelelo zobomi bemihla ngemihla kwaye bafuna ukufikelela kwiirekhodi kwizinto abazenzayo.
Ukuba sithetha ngefilosofi yelwimi, ngoko ibonisa ngokucacileyo i-mottos ezimbini ezisetyenziswe kwiinkampani zentengiso ye-brand. Okokuqala: "Umendo awunaphakade! Qala ukukhangela! "- uthetha ngalabo abakhelwe iingubo kunye neenkcukacha zeenkampani: abaphuphayo bexesha elide nabafunayo, abo baqhuba ubomi obusebenzayo kwaye bazame ukubona nokufunda kangangoko kunokwenzeka. I-motto yesibili isitatimende esivuthayo malunga nomgangatho ophezulu weempahla ezivelisiweyo kunye nentembelo enkulu yokuba abathengi banikela uphawu lwabo oluthandekayo, kuba luqulunqwe ngabachwephesha ngokwenene. Kuzwakala ngathi: "Yenziwe ngabafowuni. Yenzelwe abaqhubi. "
Isigaba samanje sophuhliso lwe-brand Rip curl
Iimvavanyo zokuqala nezambatho I-Curl curl zidibene nokuphuhliswa nokuphuculwa kobuchwepheshe obukhoyo ekuveliseni izixhobo ezimanzi. Kamva kwinkqubo yenkampani kubakho iintlobo zeengubo zemidlalo yamanzi, kwakunye nezixhobo. Ngokomzekelo, iiglasi kunye neengxowa ze-Curl zithandwa kakhulu, ezahlukileyo kungekhona kuphela kumandla kunye nomgangatho ophezulu, kodwa kunye nokuqulunqwa okungaqhelekanga.
Kamva, ubugcisa buye lwaphuhliswa kwimveliso yezemidlalo zasebusika. Nangona kunjalo, isimo samanje soshishino lwefashoni, inzala kwimpilo enempilo kunye nokuzonwabisa okukhuselekileyo, kunye nokufika kwimoya yendlela efana ne "imidlalo yezemidlalo," yenza izinto ze-brand yaseAustralia zizithabathele kubantu abaninzi, kungekhona nje abantu abahamba ngeendlela. Abaqulunqi bentengiso nabo abazange baxhomeke, baqala ukuvelisa iimpahla ezifake imfashini kubantu abahlali basezidolophini. Ngoku amaninzi amantombazana aphupha iingubo okanye ukuhlamba i-Rip curl, apho ungenakukubonisa kuphela intombi zakho, kodwa zibonise nomzimba wakho oqingqiwe, onqunywe kunye oqeqeshiwe. Ukuhamba malunga nomzi ngexesha elishisayo iifutshane, i-T-shirts kunye ne-sneakers I-curl i-curl iyona nto ibhetele. Emva koko, iteknoloji yokucwangcisa yezinto eziphathekayo isusa ngokupheleleyo umswakama, ivumela isikhumba ukuba siphefumle, kwaye ukuklabalaza okukrakra kwenza le nto ikhunjulwe kwaye isicatshulwa kakhulu.
Ngoku iifowuni ze-curl zitholakala phantse kuwo wonke umhlaba. Zihlala zimelelwa ngamanye amabakala awaziwayo avelisa iimpahla zemidlalo, ukuzihlaziya kwebala elwandle kunye nokutshiza. Abathunywa bebhendi ngamaxesha athile baba ngabadlali abadumileyo. Kufanelekile ukukhumbula, umzekelo, uDina Burdy, uMatthew Collier, u-Alan Blanchard.
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