Hood ngoMoya

I-brand Hood ngoMoya kude kube kutshanje, ayengaqhelanga noluntu jikelele, kodwa kwiminyaka embalwa edlulileyo, iimveliso zayo ziye zaziwa ngokugqithiseleyo kokubili ekhaya-e-US naseYurophu.

Imbali yeHood ngoMoya

I-brand Hood ngoMoya yasungulwa ngowama-2006 ngumqambi waseMelika nguShane Oliver. Wafunda kwiSikolo seFestile kwiYunivesithi yaseNew York, kodwa akazange aqedele imfundo yakhe, njengoko wayenomdla kwiprojekthi yakhe ye-DJ, kwaye waqala ukukhuthaza yakhe i-brand Hood ngoMoya. Umyili ngokwakhe akayi kubeka iingubo zakhe njengeendlela ezikhethekileyo zesitaladi, kubaluleke kakhulu ukuba adibanise iindlela ezahlukeneyo kwaye asebenzise ubuchwepheshe obuphezulu kwimveliso yezinto.

Imbali yesiqalo yaqala ngokuveliswa kwee-T-shirts, ezazisenziwa nguShane kubangani bakhe nabahlobo bakhe. Kamva, ezinye izinto zaqala ukuveliswa nge-NEA ukuprinta (ifutshane kwiHood nge-Air), kunye neevenkile ezininzi ezithengisa iimpahla zendlela yesitalato zathatha iimveliso zentengiso.

Kodwa isigxina esisigxina se-PR kumgca wayo we-designer eyenziwa ngabantu abahlukahlukeneyo, ngokukodwa abameli be-rap. Iingubo ezineembalo ezimnyama ezibonakalayo okanye ixande kunye neleta ze-NBA ngoku kwaye zaqala ukukhanyisa kwiinkwenkwezi zesithombe se-American scene, ezifana noRihanna, Kanye West, Asap Rocky, Kendrick Lamar nabanye. Izinto ezinjalo ezicacileyo nezibambileyo, ezikhethwe ngabantu abahloniphekileyo, akunakwenzeka kodwa zikhangele uluntu, kwaye kungekudala iingubo ezivela kwiHood by Air zaqala ukuba zifuna kakhulu. Ngomhla ka-2013, uphawu lwaqala ukuveliswa kwiveki yefestile eNew York. Umyili wekhampani wabonisa izinto ezikhanyayo nezicacileyo, apho iziprint ze-futuristic ezidibeneyo zazidibaniswe nezinto kwi style of high tech and accessories.

I-brand Hood nge-Air ine-orientation ukuya kumacandelo amaninzi ahlukeneyo ebantwini, okubangela ukuba ikhangele ingqalelo kwaye iyenze ikhetheke ngakumbi kubantu abatsha. Kwinkampani kukho imigca yesabhajethi ekhoyo kwiqela elikhulu labathengi, kunye nexabiso elibizayo, izinto eziphathekayo ezithengiswe kuphela kwii-boutiques ezizenziweyo eLondon naseParis. Ngoku iileta zendabuko ze-NBA sele ziyabonakala emhlabeni wonke, kwaye izinto ezivela kwi-brand brand Hood nge-Air ziye zaba yindlela yokwenene yezitalato.

Iingubo zeMpahla ngeMoya

Ngoku lo mqondiso uvelisa inani elikhulu lezinto ezahlukileyo kumadoda nabasetyhini. Uninzi lweqoqo luxotshiwe kwizinto ezinjalo ezingaqhelekanga njenge- neoprene kwaye zihlotshiswe ngezicelo ezicacileyo ezineempendulo ezingavamile, apho iifoto zidibaniswe nemibhalo, imibala eyahlukileyo iyadibanisana kunye, kwaye iintlobo ezahlukahlukeneyo zenkcubeko yanamhlanje zixhomekeke kwabanye, zenza iingubo ezinesibindi nezingavamile.

Okukhethiweyo ngokukhethekileyo ngamatshiza ama-sweats kunye nama-hoodies nge-Air Hood, ekhangeleka isicatshulwa kunye nesiqalo. Abaninzi babo banqamle ngokugqithiseleyo kwaye baqhutyelwa kwisitayela sokungahambelani, oku kulungile kumabhinqa namakhwenkwe. Iindwangu ze-Hood nge-Air - le yinto ekhethekileyo yansuku zonke ehambelana kakuhle nesitayela somtsha kwaye ifanelekile kokubhinqa iyunivesiti, kunye nokuzonwabisa ngokuzonwabisa kunye nokuhambela amaqela anomsindo.

Kuyafaneleka ukuphawula kwakhona ukubaluleka kweemodeli apho yonke imbali yoluphawu iqalile, okuyi-T-shirts kunye ne-T-shirts I-Hood nge-Air, apho imifanekiso yenkcubeko yenkampani ibheka ngokukhethekileyo isitayela kunye ne-organic. Iimpawu zeMnyama ezimnyama kunye ezimhlophe kunye nezicelo ezimnyama eziluhlaza kunye nemibhalo ebhaliweyo sele sele ibe yiklasi.