Imimoya kaZhe O Ze ngumzekelo weklasi wokuba kukho izinto ezingekho phantsi kwefashini, okanye iintlobo ezahlukeneyo zokuzonwabisa, kunye nexesha elilodwa kunokubanceda ukuba badibanise. Namhlanje, amaninzi amabhinqa azama ukufumana ama-flavour, ayingxenye ekhumbule indalo enkulu kaGuy Laroche - umgubo waseFrance uJosé, kuba ukukhululwa kweqhumiso kwaphela ekupheleni kwekhulu lama-20.
Amanye amantombazana sele alungele ukusebenzisa imimoya yakudala kaJosé, nangona wonke umntu uyazi ukuba imimoya iyancipha iminyaka emininzi kwaye ifumene iphunga elibukhali, ukuba imimoya imele ihlale ihluke ngakumbi. Uninzi lwezitolo ze-intanethi kunye nabantu bazimisele ukuzithengisa, kodwa, ngokuqinisekileyo, ukufumana ngenxa yeJOSE, ababeyimpumelelo, sele isenakwenzeka.
Ukudalwa kwemimoya kaJose evela eGuy Laroche
I-Jeze yadalwa nguGuy Laroche - indoda eyayingacingi ukuba inkampani yakhe iya kuba yinkxalabo ye-Loreal, kuba wayengomnye wabasunguli befestile ephezulu yaseFransi yekhulu lama-20.
Waqala umsebenzi wakhe njengomklami wefestile - okokuqala wabothula iinqwelokazi zabesifazane, waza waba ngumncedisi kuJean Desse. Wayesoloko efezekisa ukunambitheka kwakhe kwendlela yokufunda kunye nokufunda ubuchwepheshe obutsha: ngaloo ndlela, ngo-1955 watyelela eNew York ukuba afunde iindlela ezintsha zokwenza iimpahla. Olu hambo lwaluphumelele, kuba emva kweminyaka emibili uGuy Laroche wavula indlu yesikhewu ephakamileyo eParis waza wazisa iqoqo lakhe lokuqala. Ukususela ngoko, ishishini lakhe liphucule: sele sele ngo-1961 wavula i-boutique yakhe, kwaye ngowe-1966 waqala ukwenza igrume.
Ngowe-1977 ibhalwe ngokudalwa kwemimoya kaJOSE, ukuba ngabaphi abalandeli abayikulibala nangeminyaka engama-25 emva kokugqitywa "kwefowuni eyigugu" yokugqibela. Eli qhumiso lenkcubeko aliyi kubaphumula kulabo abaye bayithandana nayo, kwaye baya kuba balungele ukusebenzisa i-perfume esetyenzisiweyo, bathenge abathengani, bafune ukuvumba okufanayo phakathi kwamawaka eengqungquthela zanamhlanje. Eyona nto inomdla kukuba akukho mntu ngaphandle komdali owaziyo iresiphi yokulungiselela kwabo, ngoko ke amathuba okuvuselela iphunga eliphantsi kweemeko zangoku ziphantsi kakhulu. Ngowe-1989, iziqhumiso zaphela ukuvelisa, ngenxa yokuba akukho mdali owaziyo iimfihlelo zefomula yabo. Namhlanje, i-original ingathengwa kwiintengiso njengobunzima, kodwa ixabiso elifanelekileyo. I-Jeze, ethengwa kwiivenkile ze-intanethi, ngokubanzi iqokelela ingxelo engalunganga-ngokucacileyo, inkampani ethenge igama elithi "Jeze", kwaye yahluleka ukutyhila imfihlo kaGuy LaRoche. Ziyazibonakalisa njengevumba elinzima, elinzima elinzima "ukugqoka".
Kwiminyaka engama-90, amanzi angasese aveliswa, okwangoku xa kuthelekiswa nempepha enokuthengwa kakhulu.
Amanqaku e-José
I-JEOZE ibhekisela kwimpepho enhle yaseMpumalanga, ehlala ihluke ngokuhlanganisana okuthakazelisayo.
I-Perfume ibonakaliswe ngamanqaku angaphezulu - ipeni, i-citrus, i-coriander kunye ne-aldehydes. Amanqaku aphambili, athatha ixesha elide ukulila, iqukethe i-patchouli, i-sandalwood, ingcambu ye-iris, i-vetiver, i-jasmine, i-rose kunye nomsedare.
Ekugqibeleni, amanqaku angaphantsi aphelileyo, adibeneyo, kule bhunga elimnandi limelelwe ngumsi, musk, amber, benzoin.
Olu lwakhiwo olunobunzima nolwasetyhini olwenziwe ukuze lunike ulonwabo lwabafazi nokuzithemba. Uxolo lobuqholo ludibaniswa nemibala eqaqambileyo, ukudala ukuphikisana, kodwa ngokubanzi, impumelelo. Abaninzi bachaza iphunga elimnandi ngokuthi "unolwazi."
Izifaniso zanamhlanje zomoya wamaFrentshi uZhe O Z
Nabani na oyikayo ukufumana "inkohliso engavumelekanga", unokuzama amavolisi anamhlanje:
- Aromatix Elixir Clinique;
- Mauboussin Mauboussin.
Ezi zambatho ziphela kuphela, kwaye mhlawumbi zidibanisa kunye noJhaozé, kuba kwi-perfume yasekuqaleni yayisetyenzisiweyo, ezithatyathwa ngamanqwanqwa namhlanje.